Lise Paulin

Over 11 years of experience in media agencies and with clients, with a specialization in recent years in the Luxury sector (Cartier and LVMH). I help brands design and optimize high-performing media strategies, both locally and internationally.

Accustomed to working in complex and high-stakes environments, I lead and unite multidisciplinary teams, fostering a collaborative and results-oriented approach.

A natural problem-solver, I anticipate needs to optimize the effectiveness of campaigns and durably strengthen trust.

Comfortable in demanding contexts, it is precisely in these environments that I thrive and deploy my full added value.

I can offer you the following services:

- Development of multi-media strategies locally and internationally

- Global multi-market coordination

- Clarification of media objectives

- Definition of KPIs

- Media planning creation

- Campaign implementation

- Media buying, monitoring, and performance optimization

- Conducting comprehensive reviews

- Media training

My main skills are:

- Strategic vision for online and offline multi-media

- Leadership and management (+12 people depending on the mission)

- Anticipation and problem-solving skills

- Strategy + operational management: E-retail (Amazon DSP, Cdiscount and retail media), Social media (Meta, Twitter, Snapchat, Tik Tok, Linkedin), Google Adwords: SEA and Youtube, Display, Video-on-demand, etc.

Previous accounts / clients:

- Luxury: Cartier, LVMH

- FMCG: Mondelez, Colgate Palmolive

- Automotive: Renault Nissan

All these skills allow me to build a trusting relationship with my clients and ensure a smooth mission.

Looking forward to discussing your projects!