Freelancer profile translated to English.

Description

Passionate about my profession, which I have been practicing for over 9 years in Digital Marketing and CRM, I wish to offer my services and share my experience by participating in and developing new projects that meet the needs of your company.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Airelles
Digital & CRM Manager
LUXURY GOODS
July 2021 - Today (4 years and 11 months)
Development and deployment of a global CRM strategy
• Call for tenders, tool selection and implementation
• Creation of the Brand CRM strategy,
• Deployment of the customer journey and activations by House
Digital and acquisition strategy
• Writing the digital strategy, redesigning the site and managing the animation
• Implementation of an acquisition strategy with a partner agency
samsung
CRM Consultant
TECH
September 2020 - October 2020 (2 months)
- Creation of the VIP loyalty program, definition of offers and relational promises
- Overall management of the deployment of this program with the various teams involved (digital, data, campaign, legal...)
- Briefing of agencies for the definition of the program's identity
Lacoste
CRM Consultant
RETAIL (LARGE RETAILERS)
September 2019 - February 2020 (5 months)
Paris, France
Mission: - Global Campaign Manager
- Implementation of a new personalization tool: kick off, set up, deployment on the French and US market
- Redefinition of the Welcome cycle and parameterization of the animation
- Change of DMP, management of the migration with the IT, Data and Business teams
- Implementation of actions to boost the 2nd purchase, with clustering of the base
welcome cycle tool launch campaign management segmentation Data analysis loyalty