Freelancer profile translated to English.
Back to original languageAbout Lise-Marie
Do you use HubSpot but feel you're not leveraging its full potential?
I help B2B companies structure and optimize their Marketing Automation and marketing operations.
As an expert in HubSpot, CRM, and Marketing Operations, I address issues such as:
• HubSpot Audit and Optimization
• Workflow Creation and Optimization
• Email Marketing and Lead Nurturing
• CRM Database Segmentation and Management
• Landing Pages and Marketing Campaigns
• HubSpot Migration and Restructuring
• Marketing/Sales Process Optimization
• Lead Generation and B2B Campaigns
• Performance and KPI Analysis
I have held positions such as Marketing Operations Specialist, Field Marketing Manager Spain, and Marketing Automation Leader in B2B and international environments.
This experience allows me to have a dual approach: strategic and operational. I can both frame a project and practically implement the necessary campaigns, workflows, and processes.
🇫🇷 French: Native
🇪🇸 Spanish: C2
🇬🇧 English: B2
Do you have a HubSpot, CRM, or Marketing Automation project? Let's discuss your needs.
English
Fluent
French
Native or bilingual
Spanish
Native or bilingual
Italian
Basic
Remote only
Primarily works remotely
Experience
- SepteoMarketing Automation Leader - HubSpotApril 2025 - November 2025 (7 months)Managed marketing migration projects, harmonized tools, processes, and databases. Coordinated with marketing, CRM, and sales teams. Developed marketing automation strategies on HubSpot. Collaborated with a specialized agency in growth, automation, and AI.
- YoozField Marketing Manager - SpainSOFTWARE PUBLISHINGAugust 2023 - February 2025 (1 year and 6 months)Montpellier, FranceLead Generation: Structured and deployed marketing action plans for Spain. Events (online and offline): webinars, trade shows, conferences, private events. Managed and optimized campaigns/projects: targeting, content, events. Monitored and managed partnerships (associative or commercial). Analyzed campaign results, optimizations, and KPI tracking. Enriched Database and CRM.
- YoozMarketing Operations Specialist - HubSpot - EMEA and NORAMSOFTWARE PUBLISHINGJanuary 2022 - August 2023 (1 year and 7 months)Emailing (List creation, scheduling management, Landing Pages, Workflows). Analyzed and optimized the performance of emails and automation processes. Data integration and optimization of CRM data utilization. Monitored and optimized processes, performance, and analyses.
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Education
- MASTER - Marketing & Communication StrategiesEsupcom2020MASTER
- DOUBLE DEGREE | Information-Communication / Economics specializing in Spanish-speaking countriesUniversité Lumières Lyon 22017DOUBLE-LICENCE | Information-Communication / Economie Spé. Pays hispanophones