Freelancer profile translated to English.

Description

From institutional websites to e-commerce sites, I dissect websites, get to know users, and analyze data to establish the best editorial strategy for your site. SEO, Display, newsletter, social media, I have a very good understanding of marketing levers to ensure that your site's content is seen and read.

I can also help you inspire users with video and photography, having managed these topics for the OUI.sncf website for nearly 2 years.

Passionate about travel, I enjoy sharing my adventures on my blog and social media En moins de deux.

Languages

English
Fluent
Spanish
Basic
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

OUI.sncf
Marketing Editorial Manager
TRAVEL AND TOURISM
October 2017 - July 2019 (1 year and 9 months)
Paris, France
Objective: Develop the editorial strategy to grow the audience and revenue of the inspirational section of the OUI.sncf website.

Responsibilities:
- Meet internal business needs
- Identify topics to write about
- Develop a publication calendar: content to be written and content to be optimized for SEO, Social Media, content display, and various other acquisition channels
- Lead brainstorming sessions + briefs for internal teams / freelancers
- Recruit + manage the team of freelancers
- Manage agencies for written and video content production
- Contribute to projects for the evolution of the inspirational section: page redesigns, deployment of new features...
- Manage part of the editorial team (team divided into 2 parts)
- Monthly reporting on article performance
Content Marketing Marketing Emailing SEO Editorial Strategy Team Management Display
OUI.sncf
SEO Project Manager
TRAVEL AND TOURISM
June 2016 - October 2017 (1 year and 4 months)
Paris, France
Objective: Coordinate all SEO projects for the France and Europe websites and ensure the proper implementation of the SEO strategy.

Responsibilities:
• Semantically and technically optimize website pages
• Develop high-potential pages in partnership with all internal teams
• Participate in internal projects involving referencing
• Monitor positioning, perform statistical reporting, and track key KPIs
• Stay updated on the latest SEO technological trends
• Evangelize SEO among internal teams
• Manage referencing and content production agencies
SEO SEO Audit SEO Writing Google Analytics Google Search Console SEO Netlinking SEO Training
Havas Paris
SEO Editorial Consultant
DIGITAL AND IT
April 2013 - May 2016 (3 years and 2 months)
Paris, France
Objective: Coordinate all editorial projects for a website for SEO.

Responsibilities:
- Writing and optimizing content for SEO,
- Reorganizing content within the site,
- Designing site structures,
- Adding new themes,
- Enriching website content,
- Performing editorial audits,
- Creating lexical studies (research and analysis of keywords).
- Conducting editorial training
SEO Writing SEO Audit SEO Training SEO Netlinking