About Lise
French
Native or bilingual
Experience
- Les mots qui résonnentGhostwriter & copywriterMarch 2022 - Today (4 years and 3 months)✍️ Mission: write, manage, and optimize content for B2B companies, with experience in over 10 sectors (fintech, IT, environment).I intervene at three levels to transform your content into a real growth lever:Content Strategy:Development of editorial strategy: define the tone of voice and key themes aligned with your positioning and objectives.Website audit: identify friction points and improvement opportunities to optimize your site.Copywriting:Content creation: blog posts, web pages, emails, and marketing materials tailored to your business objectives.Ghostwriting:Development of leaders' personal branding on LinkedIn. Support in strategic communication to make your presence a real business asset.
- MatchersB2B Copywriting & Generative AI TrainerEDUCATION AND E-LEARNINGMarch 2024 - September 2024 (6 months)Interactive video training on topics: B2B content strategy, social media writing, copywriting, generative AI.
- QontoContent Manager & CopywriterBANKING AND INSURANCEOctober 2023 - December 2024 (1 year and 3 months)Paris, France✍️ Mission: write for the leading French tech startup.My missions were very varied:• Writing the brand newsletter (+100k readers each month)• Management and editorial strategy of the Qonto blog• Creation of go-to-market messages• Implementation of AI assistants for the content team🎯 Some examples of achievements:+200 members in the ambassador program in 24 hours+70% open rate for the monthly newsletter
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Education
- Copywriting trainingLivementor2022