Lisbeth Yurany Mosquera Villaneda

• • Designed and developed visual assets and strategic concepts for organizational communication.

• • Created campaign identities, toolkits and digital materials to support big scale corporate initiatives.

Designed high performing visual assets for paid advertising

campaigns on Meta.

• Designed and structured landing pages for the different

clients, ensuring visual consistency and user focused layouts.

• Worked with clients across Colombia, Mexico and the United

States, adapting visual communication to different markets

and audiences.

• • Led the overall marketing strategy, including planning, execution and decision making in digital and o ine channels.

• • Managed social media (Instagram & TikTok), content planning and performance tracking.

• • Directed nationwide marketing and communications for the company.

• • Led the launch of kids marketplace and the full planning and execution of RunKids (a kids race), aligning branding, logistics and campaign strategy. This role strengthened my leadership, strategic thinking, as I became responsible not only for creative direction, but also for commercial performance and team coordination.