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Lisa WeyLW

Lisa Wey

360° COMMUNICATION MANAGER

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lisa

After more than six years as an Advertising Communication Manager/Project Manager, I am looking to challenge myself in a new role as a Freelance Communication Manager.

My extensive experience in advertising agencies and client-side roles has equipped me with solid skills across various projects.

In advertising agencies, I learned to manage multiple projects simultaneously, always respecting deadlines and budgets. Like a true orchestra conductor, I coordinated internal teams and external partners to ensure the smooth running of advertising campaigns, from the concept phase to delivery.

As a client-side manager, I had the opportunity to participate in the development of 360° campaigns (ATL & BTL), from defining the overall communication strategy to creative execution and delivering materials to the relevant teams.

A true jack-of-all-trades, I can adapt and be on all fronts to ensure project success.
Rigorous, organized, and dynamic, I will leverage all my skills to grow and enhance your brand.

If these few lines have convinced you, do not hesitate to contact me!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Châteauroux (up to 10km)

Experience

  • FREE (CDI)
    ADVERTISING COMMUNICATION MANAGER
    January 2023 - Today (3 years and 5 months)
    Paris, France
    • Development of national communication campaigns: definition of the brand's overall communication strategy with the Communication Manager and the Marketing Director
    • Creative briefing for external creative agencies and the internal creative studio
    • Monitoring the production of materials (merch, paid, web, outdoor, radio, TV) with marketing teams and service providers, respecting the schedule
    • Analysis of campaign performance and reporting
    • Management of two junior communication managers on work-study programs
    360° Communication Branding & Identity Communication Strategy
  • WUNDERMAN THOMPSON PARIS (CDI)
    ADVERTISING ACCOUNT MANAGER
    October 2020 - December 2022 (2 years and 2 months)
    Paris, France
    • Responsible for implementing 360° campaigns (TV, digital, print) for the agency's key accounts: Actimel, Lorina, Smartbox, Harrys, Barilla, NUK, etc.
    • Serving as the daily interface for several clients
    • Participation in strategic discussions for tender responses
    • Leading internal teams and all involved partner agencies
    • Ensuring the management and successful execution of campaigns and budget monitoring
    • Management of a junior account manager intern
    Project Management Client Relations
  • HUNGRY & FOOLISH (CDI)
    360° PROJECT MANAGER
    November 2019 - May 2020 (6 months)
    Paris, France
    • Monitoring the execution of advertising campaigns for the following accounts: Schneider Electric, AXA Prévention, Aéroport Toulouse Blagnac
    • Preparation of creative briefs, management and adherence to established schedules
    • Coordination of internal teams and external agency partners
    • Ensuring the successful execution of ongoing productions and conducting checks before final delivery
    Project Management Client Relations

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Education

  • Major
    MASTER GRANDE ÉCOLE ICN BUSINESS SCHOOL
    2018
    Spécialité
  • Marketing & Communication Courses
    UNIVERSITY EXCHANGE
    2018
    Cours de Marketing & Communication

Skill set

Categories