Lisa U.

Black & White Burger: Premium burger chain founded by YouTuber IbraTV & franchise development since 2020. I took office at the beginning of the adventure with 2 restaurants. In 2020-2021: >20 restaurants opened (franchises & branches) In 2022: >35 restaurants opened My scope:

- Construction, daily management & coordination of a team (Graphic designers-motion designer, Community Manager, Photographer-videographer, Jr Project Manager)

- Construction & implementation of structuring processes (team, internal tools and network communication, print materials, national/local marketing rules, openings, training, service provider sourcing, …)

- Definition of national marketing-communication strategy

- Support in defining national/local digital strategy including social media-influencer marketing

- Art direction creation management

- Construction of the annual Instore-Delivery marketing plan, operational implementation, coordination, budget management & analysis (food launches, commercial operations, events, partnerships, ...)

- Construction & operational implementation of opening marketing plans

- Participation in the construction of the permanent offering & product innovations

- Research & implementation of partnerships

- Recommendation of local marketing actions & implementation

- Marketing contact for the network

- Management of service providers (printers, manufacturers, webmasters, PR, food stylists, media-radio-influencer agencies,…)

- Event coordination

- Daily competitor benchmarking & Piconi workshops: Art direction creation management (packaging, uniforms, menu boards, print materials ...)

EL&N Café - Galeries Lafayette: Definition of local marketing strategy & operational implementation, coordination of a Community Manager

Eat Chicken, Brother's Crêpes, Poke Me: Marketing communication consulting

Hired pre-Covid & took office post-Covid (June 2020)

- Consulting on local marketing actions for franchisees in the North-West of the Paris region (>100 restaurants) & project management

- Support and coordination of restaurant openings

Frais d'Ici, a food chain for fresh and local products promoting short supply chains. Today: 11 franchised stores In 5 years: 150 stores

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- 7 store openings: management of interior signage, construction and implementation of the Opening Commercial Action Plan, budget monitoring, press relations and field presence

- Participation in the construction of the Annual Commercial Action Plan, monitoring the implementation of franchisee actions and analysis of results

- Production of commercial and signage communication materials (flyers, POS displays, leaflets, press ads, ...)

- Management of agencies/service providers

- Improvement of interior signage

- Creation and management of tools for internal communication

- Support and training of teams on communication processes, strategy, and tools

- Development of digital strategy and implementation (creation of Google My Business accounts, development of social networks and acquisition campaigns)

- Field customer surveys and analysis

- Competitive and retail trend benchmarking