Freelancer profile translated to English.

Description

Are you looking to better understand your audiences, measure the impact of your actions, or inform your decisions with data and insights?

For over 20 years, I have been supporting companies, institutions, and public organizations in their corporate communication, reputation, and brand challenges, transforming data, content, and conversations into levers for reflection, decision-making, and action.

My expertise combines qualitative and quantitative research, desk research, media analysis, online conversation analysis, and strategic consulting. I am involved at all stages of a project: defining problems, designing methodologies, analyzing data, synthesizing findings, and formulating recommendations.

My career combines an initial experience in a research institute at Occurrence, where I progressed to become head of the internal communications department, a successful first entrepreneurial experience with LT Insight, and then 10 years at Edelman within the Data & Intelligence division, reaching the position of Senior Vice President. In particular, I was the Corporate & Public Affairs lead for the EMEA region, coordinating expertise, teams, and international projects, before relaunching LT Insight in 2025.

I work on both complete missions and occasional support for research, insights, or communication teams.

Areas of expertise:

• Corporate communication

• Brand

• Reputation

• Internal communication

• Employer branding

• Stakeholder Analysis

• Thought Leadership

Based in Paris, I work in French and English, both in France and internationally.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

LT Insight
Founder and CEO
CONSULTING AND AUDITS
January 2025 - Today (1 year and 5 months)
Paris, France
Independent firm specializing in research, insights, and strategic consulting. I support Communication, Brand, HR, and Public Affairs departments in understanding their audiences, evaluating their actions, and informing their decisions.

I work on issues related to reputation, internal communication, employee engagement, employer branding, leadership, and positioning.

My missions include:

• Qualitative studies (interviews, focus groups, workshops)
• Quantitative studies and surveys
• Audits and evaluations of communication strategies
• Reputation and perception analyses
• Analysis and leveraging of existing data
• Strategic synthesis and recommendations

I work on complete missions, from design to reporting, as well as providing ad-hoc support to research, insights, or communication teams.
Qualitative studies Quantitative studies Internal communication Employer branding Corporate communication
EDELMAN SA
SVP Data & Intelligence
CONSULTING AND AUDITS
September 2015 - December 2024 (9 years and 3 months)
Paris, France
Senior leader within Edelman's Data & Intelligence practice and Corporate & Public Affairs lead for the EMEA region.

Supporting major companies, institutions, and public organizations on reputation, corporate communication, public affairs, leadership, and stakeholder engagement issues.

Designing and managing international research and insights programs in numerous countries, combining qualitative, quantitative, and multi-source analysis approaches.

Coordinating teams, partners, and experts internationally. Consulting for Communication, Public Affairs departments and executives, business development, responding to tenders, and team management.
Reputation Corporate communication International Thought Leadership Stakeholder Analysis
LT Insight
Founder and CEO
October 2010 - September 2015 (4 years and 11 months)
Paris, France
Creation and development of LT Insight, an independent research and consulting firm specializing in communication, reputation, and engagement challenges.

Supporting companies, institutions, and public organizations through qualitative and quantitative research, audits, evaluations, and consulting missions.

Managing all projects, from methodological design to results analysis and strategic recommendation formulation.

Business development, client relationship management, and coordination of a network of partners and experts.

Successfully developed the firm for over five years before rejoining Edelman in 2015.