Freelancer profile translated to English.
Back to original languageAbout Lisa
You've already implemented marketing initiatives but are struggling to see their real return?
Too many actions, not enough clear results. This is often a structural issue, not an effort one.
I am a Marketing & Growth Strategy Consultant.
Specifically, I help businesses, SMEs, and training organizationsto bring clarityto their marketing so it becomes **a true driver of development**.
Helping you to take a step back from your marketing and focus on what truly makes a difference:
- a clear and understandable offer
- a positioning that sets you apart
- a message that speaks to your target audience
- a coherent acquisition strategy
So that your marketing brings you clients!
Depending on your needs, I can help you to:
- review your overall marketing strategy
- clarify your offer to improve conversion
- rework your message to make it more impactful
- structure an acquisition strategy (without unnecessary complexity)
- support you long-term for piloting and optimization
In my previous experiences:
+40% traffic on an e-commerce site
+30% organic traffic thanks to SEO
+25% engagement on social media
+18% orders after marketing optimization
+15% on email open rates
If you need to bring order to your marketing and have a clear vision of what works (and what doesn't), I would be delighted to discuss it with you!
French
Native or bilingual
English
Fluent
Korean
Basic
Can work on-site
Montauban (up to 50km), Toulouse (up to 20km)
Experience
- HoliziaDigital Marketing Consultant and TrainerTELECOMMUNICATIONSAugust 2021 - Today (5 years)Montauban, France- Support in the implementation and development of a marketing strategy.- Trainer for professionals and students (BTS, Bachelor's, Master's).- Design of institutional and e-commerce websites.- Support in social media strategy and management.- Support in creating storytelling.
- WebSellCreation of web marketing contentDIGITAL AND ITJanuary 2020 - December 2020 (1 year)Cork, Ireland- Web content creation about: marketing, e-commerce, communication, web development…- Social networks posts on Twitter, Facebook and LinkedIn.- Emailing campaign: creation, graphics.- Newsletter: retaining US-based customers.- Google Ads campaigns.- Competitive analysis of the e-commerce sector: Ireland, USA.
- Pro à ProWeb Marketer and Communication OfficerAGRICULTURESeptember 2016 - August 2019 (2 years and 11 months)Montauban, France- Management of the e-commerce site: site animation, updates, and online postings (database of 5000 references).- Analysis and interpretation of institutional and product pages of the proapro.fr website- Management of web customer support, ensuring a response within 24 hours.- Analysis of technical, semantic, and architectural evolutions of the new e-commerce site version.- Management of collaborators for customer relations and technical support.- Natural referencing: Google Keyword Planner, SEMrush.- Creation of monthly newsletters: SendinBlue.- Customer loyalty and collaboration with the sales force.- Management and design of digital and web projects: culinary blogs, internal blogs.- Digital promotion: implementation of augmented reality product catalogs, implementation of digital ordering terminals (application).
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Education
- Master in Digital Communication/Marketing (e-commerce option)Sup de Web Toulouse2018
- Bachelor's Degree in CommunicationEuropean Communication School Toulouse2016