Lisa Rohrmeier

As the Growth Manager for Germany, I lead all efforts to build and scale Butternut Box' customer base in the newly launched market of Germany. I do so by strategically building a marketing channel mix designed for long-term growth, scalability and profitability wile closely collaborating with international stakeholders.

As the D2C Lead, my mission is to grow Razor Group's web shop revenues by building and maintaining a D2C infrastructure that leverages the unique economies of scale of an e-commerce aggregator. This role involves coordinating all D2C related initiatives with the team members and acting as an interface with management and other departments within the company.

In the role of D2C Growth Manager, I focused on the brand and marketing strategy for selected brands in Razor Group's portfolio of Direct to Consumer stores. These involved D2C-first brands such as Kettlebell Kings, as well as former amazon-only brands. > Brand and Marketing Strategy > Coordination of D2C workstreams (ao web development, performance marketing, CRM, social, creative) > Coordination with non-D2C brand management