About Lisa
Dutch
Native or bilingual
Experience
- Wp seo aiCustomer Success - ContentSOFTWARE PUBLISHINGJanuary 2026 - Today (5 months)At WP SEO AI, I help SMEs become more visible in Google and AI search engines through scalable SEO and content strategies. I guide clients from onboarding to optimization and translate complex SEO and AI topics into clear, practical advice that can be implemented immediately.I work daily at the intersection of customer success, content strategy, and AI-driven search visibility. I focus on topical authority, content optimization, customer guidance, and translating data from tools like Google Search Console into concrete growth opportunities.Additionally, I support clients with content planning, positioning, and improving their online findability, with the goal of achieving sustainable organic growth.
- &samhoudB2B MarketeerCONSULTING AND AUDITSSeptember 2023 - January 2026 (2 years and 4 months)Amsterdam, NetherlandsAt &samhoud, I worked on the marketing for multiple B2B propositions. I translated complex themes, including AI-related topics, into clear positioning, content strategy, and go-to-market communication for C-level and senior decision-makers.I joined at a time when there was no formal marketing department and helped build the marketing approach from the ground up. I was responsible for digital marketing: LinkedIn, Instagram, email, website, and PR. I also coordinated paid campaigns in close collaboration with an external agency.
- Renssen ConsultingFreelance Marketing ConsultantDIGITAL AND ITMay 2021 - Today (5 years and 1 month)Content Creation:Unique texts, both short-form and long-form, Blogs, Newsletters, Press ReleasesStrategy Development:Developing actionable and effective marketing plans, Online Marketing, Email Marketing, Market Research, Go-to-market plan, Content calendars, Influencer campaignsSocial Media Management:Management and optimization of various platforms such as Instagram, Twitter, and TikTok. Community engagement activations (Reddit & Discord)Analysis & Reporting:Presenting measurable results and adjusting where necessary.Teamwork & Communication:Excellent collaboration with both internal teams and external partners.
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Education
- Bachelor degree.HBO Commercial Economics2017Bachelor degree.