Lisa P.

I support the agency's clients in defining their strategy and its operational implementation in conjunction with the Marketing Intelligence (data science and research), MarTech (marketing platform and marketing automation solutions), and Creative teams (design of relationship programs).

Freelance consultant in relationship marketing and customer experience, I support you with conviction and agility on your relationship marketing and communication challenges:

-> develop your customer value 🚀

-> rethink your relationship strategy 💡

-> define your campaigns and your engagement plan 📆

-> design your editorial strategy and produce your content ✏

-> bring a fresh perspective to your challenges 🔎

-> strengthen your teams' expertise 🥋

on-site or remote

short-term or long-term assignments

Multi-brand communication director for a fast-growing private higher education group (200 employees, 7 passion-driven vocational schools, 32 campuses in France and internationally, 7000 students)

-> Support growth through structuring and organizing the group's communication department and integrating new brands (external growth), implementing processes for the operational deployment of strategies

-> Management of a team of 20 people, support in skill development, validation, coordination, and control of actions

-> Overhaul of brand platforms and deployment of branding across various prospect and customer touchpoints

-> Management of group and brand strategies: social media, sales communication, on and off media campaigns, customer marketing and communication, corporate communication

-> Website management and overhaul: oversight of redesign, updates, content strategy, and SEO

-> Implementation and management of the Press Relations strategy

-> Intranet and internal communication project management