Freelancer profile translated to English.
Back to original languageAbout Lisa
Hello!
Welcome to my Malt page!
Specializing in digital marketing and communication for over three years, I help you talk about and get your brand talked about!
Passionate about trends, lifestyle, fashion, decor, etc., I specialize in sourcing these areas, having worked with a client portfolio of over 400 brands.
Ultra-connected, I support you in your digital strategy: Community Management, influencer marketing, creation of your social networks, SEO web writing, e-mailing, newsletters, affiliation, and content creation.
All these elements will allow you to grow your brand and differentiate yourself!
A true project manager and communicator by nature, I direct your photo shoots thanks to artistic expertise and a sense of organization.
I would be delighted to advise you on your brand image in order to develop its notoriety by creating dynamic content associated with your target!
Feel free to write to me to discuss it over coffee,
Thank you in advance
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 40km), Montpellier (up to 40km)
Experience
- Fritsch et DurisottiCommunication project managerDIGITAL AND ITDecember 2019 - Today (6 years and 6 months)Paris, FranceCreation of a new brand (Fil & Fog) planned in Crowdfunding campaign Spring 2020- Anticipation of the project and deployment of the brand- Setting up objectives- Digital strategy: creation of content on social networks - modifications of the website etc. - Writing NL and automation of emails- Budgeting of campaigns- Conception / Writing: Editorial line - choice of tone - positioning etc.- Launch of Crowdfunding Campaign: collection of experiences - exchanges with different contacts- Links between different partners: Videographers - Photographers- Events: Search for places to create Talks - Presentations of the product - Meetings with the brand community- DA: Moodboards and direction of photo shoots- Community Management: Acquisition RS and Promos.
- Box HealthyHead of purchasing and collaborationsE-COMMERCEOctober 2019 - Today (6 years and 8 months)Paris, FranceCommercial part - PURCHASES:- Creation of monthly boxes adapted to themes- Monitoring market trends- Sourcing of products (food - lifestyle)- Analysis of consumer desires and customer feedback- Prospecting and negotiation of adapted communication packs- Elaboration of the monthly budget- Writing of compensation agreements and monitoring of merchandise- Retro-planningStrategy part - Communication:- Writing of newsletters adapted to the target- Advice in communication and DA of projects- Creation of editorial content. Healthy - Lifestyle
- Gustave et RosaliePurchasing & Communication Project ManagerE-COMMERCEJanuary 2018 - Today (8 years and 5 months)Paris, France- Creation of personalized boxes: Purchase of products from a portfolio of more than 400international brands- Sourcing, prospecting, negotiation of fashion - lifestyle products- Development of the brand thanks to communication / marketing tools: Creation of social networks (+18k and +15.2k) - Influencer partnerships, events and contests- Content creation: DA of shootings and imagination of adapted concepts and feeds- Market analysis and competitive monitoring of Lifestyle - Fashion - Decoration trends etc.- SEO web writing: Pinterest blog articles- Customer service: Use of Zendesk to manage customer happiness management- Influencer marketing: Selection of micro-nano influencers to develop brand awareness and guarantee an image!
Reviews
Warren
Warren Perez
Reviewed on 7/1/2020
I called on Lisa as part of the launch of a clothing collection, her knowledge of the fashion sector helped to refine the digital strategy. Professional and friendly, valuable advice. I recommend!
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Education
- BTS COMMUNICATIONLycée Carcado Saisseval2015
- BA Hons - Marketing and PurchasingCoventry University2016Coventry University est une université anglaise réputée. Majoritairement basée sur la pratique, cette année (niveau M1) internationale m'a permis d'acquérir de nombreuses connaissances dans le domaine des Sales, du Marketing Digital et de la communication.