Freelancer profile translated to English.
Back to original languageAbout Lisa
10 years of experience in communication / public relations / influence:
+20 companies supported in defining their communication, PR, and influence strategies.
Specialization: consumer/general public/lifestyle/corporate communication.
My current client references (freelance): Aroma-Zone, L'Oréal Group, Wure Cosmetics, Leila Buecher, Faces Cachées éditions (Sinik, K-Maro, Asmaa Niang), En Pire Editions (Mister Fifou), Soun Fit, Good Sisters etc.
My client references (employment): Facebook Inc. Group (monetization & luxury hub), Instagram France, L'Oréal, Zeiss Vision Care, Edenred France, Covéa Group (Maaf, MMA, GMF), LHH Altedia (Adecco group), AFE, BPI France, Observatory of Independent Work, Bioethanol Collective, Effy Group etc.
My added value? I am passionate about podcasts:
I know the podcast ecosystem inside out. This has led me to practice 3.0 PR by always including podcasts in my PR strategies.
I have already worked on strategies for integrating company spokespeople into podcasts and have also worked on the media coverage of a podcast (Instapodcast - Instagram's first podcast in France).
French
Native or bilingual
English
Fluent
Can work on-site
Paris 12e Arrondissement (up to 50km)
Experience
- BUL STUDIOCo-founderDecember 2022 - Today (3 years and 6 months)Production of independent podcasts for content creators, opinion leaders, brands. References: Confidences Capillaires, the podcast of Chap Chap and Aroma zone, ARPP (Professional Advertising Self-Regulation Authority), Union des Marques, Cinema Access Academy etc.
- PYAR LABFounder & Chief Executive OfficerNovember 2020 - Today (5 years and 7 months)Bd Périphérique, Paris, FrancePR, influence and podcast production Clients: Chap Chap, Aroma-zone, Scheena Donia, Soun fit, Good Sisters
- Matriochka InfluencesPR Consultant for Facebook Inc. & Instagram FranceMarch 2019 - September 2020 (1 year and 6 months)PR, Media relations and Strategic comms support for INSTAGRAM FRANCE & FACEBOOK INC. (Messenger & WhatsApp) :• PR & comms for Facebook & Instagram (focus on Monetization & Facebook's luxury hub)• Creating media opportunities & Mediatraining of high-level contacts (directors of strategic departments at Instagram & Facebook and C-level)• Development of strategic recommendations & Setting up influence and PR strategy• In charge of preparing : Q&A, Media briefing & strategic notes• Organization of events such as press conferences, O/O with journalists and strategic announcements• Setting up a podcast strategy for Instagram & Facebook's speakers in key business podcasts• Crisis management (GDPR issues / Social media issues)
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Education
- Master 2 Political Studies & CommunicationSciences Po Aix2015Master 2 Etudes Politiques & Communication
- Master of Internal and Institutional CommunicationSup de Pub - Groupe INSEEC2014Master de Communication interne et institutionelle