Freelancer profile translated to English.
Back to original languageAbout Lisa
Hello !
Freelance communication/digital marketing for 3 years now, I support companies, entrepreneurs, creators and brands in the development of their projects and their online visibility.
My goal with you:
- Be fully creative to make you stand out and make you unique
- Reach your prospects as quickly and relevantly as possible
- Make your brand an engaged brand on the web and social networks
- Generate conversions
My missions:
- Branding / brand image
- Social Media Strategies & recommendations + training
- Social media management and animation
- Facebook and Instagram ADS
- Content creation (visuals, photos…)
- Writing SEO-optimized articles / texts on various online platforms
- Newsletters
Today, whether it's communication or referencing, whatever your size, you can no longer do without an effective digital strategy on the web and social networks!
You have to deal with increasingly demanding consumers looking for authenticity and close relationships with you. It is therefore essential for you to act in this direction, by placing the consumer at the heart of your strategy!
Develop your community and make a difference by cultivating close relationships with it… and thus, improve the reputation of your brand/company!
Intuitive, bold and determined, I am open to all fields: hospitality, real estate agencies, restaurants, tile and decoration showrooms, fitness/sports, alternative medicine (osteopathy)…
Let's discuss it over a coffee!
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km)
Experience
- Free-lanceFreelance Digital MarketingMarch 2019 - Today (7 years and 3 months)Marseille
- Panier des Sens en ProvenceE-commerce Management, E-merchandising, Community ManagementJuly 2018 - December 2018 (5 months)Région de Marseille, France- Social media management (content and page promotions) - Management of the Beauté Test project - Participation in the creation project of the new Panier des Sens e-commerce site (webdesign UX/UI mockups, revised product sheets, loyalty program...) - Reporting and analysis of e-commerce figures - Social reporting - Google Ads campaign: setup and monitoring
- GemaltoChange Management ConsultantJanuary 2018 - March 2018 (2 months)GemenosIntervention at Gemalto, a world leader in digital security, on an issue of unleashing creativity within an operator workforce. Intervention and support supervised by a professional consultant specializing in change management. -> Field analysis of the environment to understand the company culture and its functioning, thus allowing for a better understanding of the challenges and a relevant response to the issue. -> Interviews conducted and analyzed with various company stakeholders (operators, team leaders, managers...) -> Delivery of consulting services with strategic and operational recommendations, a change management support action plan, and a communication plan
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Education
- Master of Science (MSc) 1st yearAix-Marseille Graduate School of Management - IAE2016Renforcement et acquisition de nouvelles connaissances en management et stratégie des entreprises Développement de ces compétences au travers d'un contact avec les entreprises, de situations réelles sous forme de Business games, de rencontres avec des entreprises, de séminaires et de projets en stratégie, marketing ou encore finance.
- Bachelor's degree in Information and CommunicationAix-Marseille School of Journalism and Communication2014Acquisition de savoirs fondamentaux dans le domaine des Sciences de l'Information et de la Communication Développement de compétences d’enquête, d’analyse et d’intervention sur différents terrains et dans différents secteurs d’activité Apprendre à rechercher et catégoriser l’information et à la restituer de façon synthétique. Maîtriser certaines pratiques de la production, de la réception et de la circulation des contenus info-communicationnels et médiatiques Maîtrise des différents canaux de communication et de la gestion de projet (recommandation, suivi, analyse, accompagnement client)