Freelancer profile translated to English.

Description

I help B2B companies generate a qualified pipeline and accelerate their growth through LinkedIn Ads and multi-channel acquisition systems.

I design and deploy outbound and inbound marketing strategies that connect the right message with the right audience, at the right time, from the first interaction to the qualified appointment.

My work involves building acquisition systems combining LinkedIn Ads, LinkedIn prospecting, email automation, CRM optimization, and targeted outbound campaigns, in order to transform attention into qualified business opportunities.

I support companies on:

• LinkedIn Ads strategy and optimization

• B2B lead generation systems

• Prospecting sequences and outbound copywriting

• Audience targeting and segmentation

• CRM and acquisition workflows

• Campaign optimization and reporting

B2B lead generation, LinkedIn Ads, growth marketing, omnichannel acquisition, CRM optimization, marketing automation, outbound strategy, demand generation, lead nurturing, pipeline generation

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 40km)

MACS Consulting, Resultance Group
Marketing Manager
September 2024 - February 2026 (1 year and 5 months)
Lyon, France
Deployment of the group's marketing strategy
Management of the monthly roadmap of marketing actions planned by the 3 firms (9 offices, France, Luxembourg, Belgium, UK)
Supervision of the marketing taskforce
Implementation of actions validated in the local marketing plan, with the support of central marketing management
Analysis of the performance of deployed actions (ROI) and recommendations
Reporting to group management on implemented marketing actions
Supervision of institutional LinkedIn pages (management of the editorial calendar and validation of developed posts)
Management of Lead Management and LinkedIn Ads campaigns
Organization of events (trade shows, client feedback)
Project management: action plan, timeline, committee follow-up
Management of the marketing budget, analysis and optimization of KPIs
LinkedIn Ads Lead Generation
Ecole Centrale de Lyon
Lead Acquisition Manager
October 2011 - August 2024 (12 years and 10 months)
Écully, France
Definition and management of international MSc recruitment strategy
Management of the international candidate funnel: leads, candidates, admitted, enrolled
Conversion optimization (CRM, email, nurturing, follow-ups, retargeting)
Prioritization of CRM developments (workflows, automations, ERP integrations)
Training of teams on CRM tools (live demos)
Performance analysis: conversion rates, engagement, ROI
Development of +15 international partnerships (US, UK, Canada, Australia)
Negotiation of double-degree and exchange agreement terms
International travel: universities, trade shows, embassies
CRM Strategy Lead Generation
Marine Nationale
Officer Under Contract
May 2008 - September 2011 (3 years and 4 months)
Querqueville, France
Responsible for an exchange with the Royal Navy
Training in operational military English
Company Captain
Definition of the overall influence strategy within NATO's embarked Staffs