Freelancer profile translated to English.

Description

Hey, I'm Lisa and I've been a content creator from the very beginning (established in 2010 🤙), as well as a Senior Social Media Manager.

What are my focus areas?

✅ Content Creation (Concept, UGC, Video Editing)

✅ Social Media Content Strategy & Consulting

✅ LinkedIn Personal Branding

What makes me unique?

🪿 I'm honest, open, and speak my mind.

🌱 I stay true to myself - which is why my content is super authentic!

🏃‍♀️ I'm always up-to-date with trends & current developments.

🌈 I'm a marketing generalist and I love it!

My conviction: Good content needs attitude. That's why I prefer to work with brands that represent sustainable or social values and want to create a positive impact in this world. I especially like to support female-led businesses.

What is my workflow?

I value structured processes, clear and honest communication, and primarily prefer asynchronous and remote workflows. Let's invest time in results rather than too much time in meetings! :)

Why should you book me?

I've been working full-time in content creation for over 5 years and part-time for over 15 years. I've worked for start-ups, agencies, and companies in SaaS, B2B, and B2C - both strategically and hands-on.

Furthermore, I've created, managed, analyzed, and optimized numerous ads and posts. So I really know what it takes.

Need support from someone like me?

Send me a message and let's create some really great content together! 🤝

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

SocialHub
Senior Social Media Manager
SOFTWARE PUBLISHING
July 2023 - Today (3 years and 1 month)
I am the person behind the SocialHub Social Media channels 👋
I own and manage all channels with a focus on LinkedIn, Instagram, and Threads.

What I do day in and day out:

🎥 Infotainment Short Form Video Content
🖼️ Explainer and News Graphics & Carousels
✍️ Concept, Scripts & Text for all posts
🐭 Playful Community Management
💸 Paid Ads Creative & Media

I also support Social Media Marketing workshops & online sessions, write the "Keep me posted" Social Media column for SocialHub Magazine 3 times a year, and am the #1 point of contact in the company for all questions regarding Social Media ✅

Scanner personality? You call it.
Social Media Marketing Social Media Content Paid Social
BOOM GmbH – Hamburg | München
Copy Concepter Digital
December 2022 - June 2023 (6 months)
I write copy and conceptualize for social media always-on setups and digital campaigns. Always with an eye on the target audience, the right platform fit, and current trends. My goal is to breathe added value into every piece of content and make brand accounts cool again - doing some pioneer's work.
Content Marketing Social Media Marketing Copywriting
Youtube
Content Creator (@minimallissy)
January 2021 - Today (5 years and 7 months)
As a content creator on YouTube and Instagram, I create videos about minimalism, sustainability, and saving money. I also developed the content strategy and branding myself and produce a variety of content: Instagram Reels / TikToks / Shorts Long-form videos Graphic posts (informative carousels) Photo posts