LMAbout Lisa
I help businesses grow through smart, practical marketing. With over 15 years of experience, I’ve worked across Google Ads, SEO, content, email, and digital strategy. I’m hands-on, collaborative, and focused on results.
I write copy that connects, build campaigns that convert, and provide reporting that actually means something. I’ve supported global brands and small businesses alike, and I know how to make marketing work without overcomplicating it.
If you need someone who can think strategically and deliver the work, I’d love to help.
English
Native or bilingual
Can work on-site
Glasgow (up to 50km)
Experience
- Jones WhyteSENIOR MARKETING MANAGEROctober 2021 - November 2024 (3 years and 1 month)Led digital strategy across 11 business units, driving lead generation through SEO, paid search, and conversion-optimised content.Interpreted campaign data across channels to refine strategy and briefing processes.Managed and optimised paid social & ads budget (£350k+) to support business growth objectives.Project managed and successfully launched the new website – managing multiple agencies and stakeholders.Managed the continued success of all owned channels.Led a team of four, including two marketing executives and two designers, across all digital initiatives.Worked closely with digital and performance teams to align channel strategy with creative execution, improving lead generation.
- Darcey Quigley & Co.HEAD OF MARKETINGDecember 2024 - May 2025 (6 months)Glasgow, United KingdomBuilt and led the marketing function for a commercial debt recovery firm, developing strategy, team structure, and a growth roadmap.Owned the department budget and managed a team of five across digital, content, and communications.Developed full-funnel strategy to support multi-channel lead generation.Created and implemented team structure, hiring roadmap and onboarding flows.Led integrated campaigns across email, paid search, organic content, and social media.Directed value proposition, messaging revamp and customer journey updates.Reported directly to senior leadership and advised on long-term brand direction.
- Elanic – Nationwide Cosmetic Surgery ClinicMARKETING MANAGERJanuary 2017 - October 2021 (4 years and 9 months)Hired to lead and elevate the marketing function for a fast-growing healthcare brand, with full responsibility for strategy, execution, team leadership, and performance across all digital and offline channels.• Owned paid social strategy and performance across Meta and Google platforms, optimising campaigns for conversion and customer acquisition.• Translated performance data into actionable creative briefs, collaborating with design and content teams to refine messaging and creative.• Led creative revamp of brand tone and customer journey, improving engagement and online booking experience.• Project managed new website build and CMS integration, improving user flow and reducing drop-off.
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Education
- Shortlisted for Google SearchShortlisted for Google Search
- Senior Leadership – Executive Coaching & Strategy CPD2024Senior Leadership – Executive Coaching & Strategy CPD