Freelancer profile translated to English.

Description

Young professional specializing in digital marketing and business development, I support companies in creating high-performing online strategies and managing digital projects. Passionate about fashion, cosmetics, and agri-food, I transform ideas into concrete results through a creative and analytical approach.

🎯 My goal: to strengthen your online visibility and attractiveness through impactful content and effective digital campaigns.

My digital expertise:

• Social media management (Instagram, LinkedIn, TikTok, Facebook): creation of visual and written content, planning and community management.

• Digital marketing campaigns: design, monitoring, and optimization of campaigns (emailing, online advertising, CRM).

• Website creation and optimization (WordPress, simple CMS): layout, content, and UX.

• Video editing & visual content: production of videos and graphic materials adapted to social media and campaigns.

• Performance analysis: KPI monitoring and strategic recommendations to maximize impact.

💡 My added value: experience in marketing strategy (Bpifrance) and international business development (Brittany Ferries), which allows me to connect business vision with digital actions.

📚 Currently pursuing a Master's in Marketing & Business Development at Audencia, I combine rigor, creativity, and proactivity.

🚀 Looking for a motivated collaborator to boost your social media, campaigns, and digital presence? Let's work together!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Bpifrance
Business Development and Partnership Management Officer
BANKING AND INSURANCE
September 2023 - Today (2 years and 9 months)
Paris, France
- Design and present tailor-made commercial proposals, adapted to prospect needs and partnership opportunities.
- Implement action plans to strengthen existing partnerships, ensuring rigorous follow-up before, during, and after events to maximize their impact.
- Optimize a partner platform by integrating artificial intelligence-based solutions, contributing to more efficient management and increased results.
- Lead the implementation of partnerships by developing an annual roadmap, overseeing the launch of collaborations, executing planned activations, and producing precise reports on action results.
- Conduct a quantitative assessment of initiatives undertaken to evaluate their effectiveness and propose areas for improvement.
- Manage partnership contracting and oversee billing follow-up.
- Collaborate transversally with communication department teams to ensure the coherence and effectiveness of initiatives.
Brittany Ferries Roscoff
Sales and Marketing Officer
September 2022 - August 2023 (11 months)
Optimization of in-store merchandising to improve company sales. Coordination of marketing actions to ensure the success of sales operations and the attractiveness of commercial offers. Creation of innovative marketing and commercial campaigns, particularly for seasonal events such as the Rugby World Cup, working on deployment and results monitoring. (10 campaigns) Development of marketing materials for social media.
BrittanyFerries
Product Manager
April 2022 - July 2022 (3 months)
- Analyze and optimize existing advertising tools, while implementing their digitalization to improve profitability and maximize the effectiveness of marketing campaigns.
- Develop a centralized system for consulting marketing and communication materials provided by strategic partners in the Perfume, Wine & Spirits, and Confectionery categories (e.g., Dior, Chanel, L'Oréal, Diageo, Hennessy, Mondelez, Mars).
- Actively participate in specialized training to master new product marketing strategies and enhance sales skills.