Freelancer profile translated to English.
Back to original languageAbout Lisa-Marie
Communication, Marketing & Events Manager | Content Creator & Digital Strategist
Passionate about communication and marketing, I help companies create impactful and authentic strategies. With 5 years of experience in 360° communication, I have worked on various projects: digital campaigns, events, e-PR, branding, and engaging content.
What I can offer you:
✔️ Content creation (web writing, storytelling, LinkedIn posts, newsletters…)
✔️ Digital and social media strategy (editorial calendar, engagement, influence…)
✔️ Event communication (organization, coordination, visibility)
✔️ Marketing and branding project management
I love collaborating with brands and entrepreneurs who want to give meaning to their communication. My goal? To put my expertise at your service to boost your visibility and enhance your brand image.
Ready to give your communication a boost? Let's talk!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Le Club des RHEvent ManagerHUMAN RESOURCESMay 2025 - July 2025 (2 months)Paris, France- Co-organization of local HR events (afterworks, signature events) in collaboration with regional ambassadors, aimed at uniting the community around field issues.- Recruitment, onboarding, and management of an HR ambassador network in several regions of France, with the implementation of animation rituals and regular communication to maintain engagement.- Design of turnkey tools (event kits, communication materials, invitation templates) for ambassadors + implementation of impact tracking (participation, feedback, recurrence rate).
- alexandrelouvel.comCommunication, Digital Marketing & Brand Strategy ConsultantREAL ESTATEFebruary 2025 - Today (1 year and 4 months)Paris, FranceIn direct collaboration with Alexandre Louvel, independent real estate consultant, I design and manage his entire development, positioning, and communication strategy to structure, launch, and promote his business. Strategy & Business Model• Development of the business model and an operational action plan: offers, targets & pain points• Market research & competitive positioning mapping• Persona definition & target segmentation• Definition of the brand promise & pricing Brand Strategy & Communication• Positioning & storytelling: structuring the message, market differentiation• Brand identity: graphic charter, logo, visual universe, tone of voice• Website: UX/UI, writing, development with Squarespace• SEO: natural referencing strategy and optimized site structure Digital Strategy & Content• Creation of professional social media accounts (LinkedIn, Instagram, Facebook)• Content strategy: editorial pillars, publication calendar• Content production: visuals, carousels, short videos• Art direction & photo and video shooting of properties for sale Sales Tools & Processes• Creation of a custom CRM• Prospecting & automation tools: acquisition funnel, email sequences• Support for tool adoption: CRM, prospecting, lead management• Creation of monthly newsletters for real estate agents with Brevo
- Université Paris 8Adjunct Lecturer in Event CommunicationEDUCATION AND E-LEARNINGOctober 2023 - Today (2 years and 8 months)Paris, FranceTeaching & Knowledge Transfer- Development and delivery of interactive courses to teach the fundamentals of event marketing and communication strategies- Development of pedagogical animation techniques to foster student engagement and participation Pedagogy & Support- Adaptation of content to industry challenges and student expectations- Supervision of student projects, analysis and evaluation of work for concrete and professional learning
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Education
- Master in Digital Media Management & Production, Communication & Digital MarketingSup de Pub - INSEEC U2022Master Management & Production des Medias Digitaux, Communication & Marketing digital
- Professional Bachelor's Degree in Communication Project Management, CommunicationIUT Paris Descartes2019Licence Pro Chef de Projet Communication, Communication