Lisa Marchal

I had a rich year working alongside Gauthier and Gérard Cabiron.

My main mission was to engage and retain their community on various social networks (Instagram, LinkedIn, and TikTok), while ensuring the consistency of the messages disseminated.

My 3 main tasks were as follows:

- Content creation

- Social media and Community management

- Photographer at events

- Strategy and audit of social networks

Yes, in the evenings and on weekends, I attend their events to take professional and inspiring photos: weddings, seminars, cooking workshops, baptisms, company parties...

I had small internal tasks to start with; for example, during meetings, I had to provide summaries.

I created mockups on Canva and Adobe Photoshop to retouch dental catalogs. Thanks to the quality of my work, I gained the trust of my manager, who entrusted me with analyzing our online presence to differentiate ourselves from our competitors. I then implemented an action plan including an editorial calendar and an adapted content production process.

👉 Results/Impact-oriented variations:

- Improved internal communication through structured reports.

- Enhanced brand image through modernized visual materials.

- Optimized digital strategy: competitive analysis and recommendations.

- Strengthened online visibility through an editorial plan and clear organization of content production.