About Lisa
French
Native or bilingual
Experience
- CdiscountInfluencer Project ManagerE-COMMERCEFebruary 2022 - Today (4 years and 3 months)Bordeaux, France• Influencer selection and targeting• Influencer contact and relations• Creation of influence campaigns• Implementation of communication operations (interviews, content creation, partnerships)• UGC retrieval (mainly video)• Negotiation, follow-up, and invoicing• Performance monitoring and analysis / reporting• Sectoral and competitive monitoring• Event management
- CdiscountInfluencer & Commerce Relations OfficerSOCIAL NETWORKSAugust 2021 - February 2022 (6 months)Cdiscount• Influencer selection and targeting• Influencer contact and relations• Creation and monitoring of influence campaigns• Implementation of communication operations (interviews, content creation, partnerships)• Management and optimization of advertising campaigns• UGC retrieval• Performance monitoring and analysis / reporting• Sectoral and competitive monitoring• Video editing
- Azca StoreAssociate Director - Head of CommunicationE-COMMERCEJune 2021 - June 2022 (1 year and 1 month)Bordeaux, France• Development of a communication strategy• Creation of an editorial line• Creation and monitoring of an influence strategy• Content creation (photo, videos, reels, TikTok, posts...)• Organization of photo shoots / video recordings• SEO referencing• Creation of advertising strategies• Implementation of contests
Reviews
Recommendations
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Education
- Professional Bachelor's degree MASERTICLa Rochelle Université2021∙ Communication commerciale ∙ Communication internationale ∙ Stratégie social media ∙ Rédaction web ∙ Référencement web (Seo & Sea) ∙ E- Marketing ∙ Stratégie Marketing ∙ PAO (Photoshop, Indesign) ∙ CMS et sites e-commerce ∙ ∙ UX Design et ergonomie ∙ Droit du numérique ∙ Gestion de projet ∙ Méthode agile
- University Diploma in Technology in Information and Communication - Digital OptionIUT Bordeaux Montaigne2020∙ Base et outils de la communication ∙ Audiovisuel (Prise de son/images) ∙ Photographie, montage vidéo ∙ PAO (Lightroom, Illustrator, Photoshop, Indesign) ∙ Référencement web ∙ Publication web ∙ Développement web (HTML, CSS, responsive, grid) ∙ Economie, marketing ∙ Culture de l'information ∙ Archivage numérique
Certifications
- The Fundamentals of Digital MarketingGoogle Digital Workshops2020
- Voltaire CertificationCertificat Voltaire2021