About Lisa
French
Native or bilingual
English
Fluent
Experience
- FreelanceFREELANCE EDITOR & GHOSTWRITERJanuary 2024 - Today (2 years and 5 months)Creation of premium content for freelancers, agencies, and companies in the financial sector. Specialization and simplification of complex subjects: banking products, life insurance, cybersecurity, B2B marketing. SEO writing, brand storytelling, sales pages, LinkedIn publications.
- INGMARKETING CONSULTANTJanuary 2022 - January 2024 (2 years)Development of marketing action plans for professional offers. Collaboration with experts to design educational and commercial materials. Strategic recommendations to enhance the visibility of B2B offers.
- INGMARKETING MANAGERJanuary 2019 - January 2022 (3 years)Participation in cross-functional projects on offer communication (health, welfare, property and casualty insurance), collaboration with sales teams to streamline multi-channel customer communication.
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Education
- Master's degree in Corporate Control and FinanceIAE METZ2019Analyse financière avancée, diagnostic financier d'entreprise, Marchés financiers et instruments de financement, contrôle budgétaire et élaboration des prévisions.