Lisa Leclerc

I worked with the brand Bionutrisanté through an agency to create 2 videos, one for summer and one for the holiday season.

My role was to come up with a creative idea around the products to highlight. Once the idea was approved, I wrote a precise script and proceeded to film the video.

I shot the scenes in a real-life setting, diversifying them as much as possible to make the video dynamic. I then moved on to editing and voice-over recording.

The challenge was to convey a mood and not just promote the products. It was therefore necessary to create a universe that was as close to reality as possible.

I had the opportunity to work with Miin Cosmetics on several projects throughout the year.

I was responsible for writing the script according to a brief provided by the brand, and I handled the filming and editing of the UGC video.

There were several projects during peak times such as Mother's Day, summer sales, and the end-of-year period.

As a freelance social media manager, I support brands in the strategic management of their social networks: from content creation to community management, including performance analysis and format optimization.

📱 My approach is based on three pillars:

• A tailor-made content strategy, adapted to each platform (Instagram, TikTok, LinkedIn...)

• The creation of engaging content, with a focus on video (reels, short formats, immersive content)

• Performance tracking to adjust the strategy and ensure sustainable results

🎯 I have designed and managed several social media campaigns with concrete results:

• One of my videos exceeded 1.2 million views on Instagram, generating over 10,000 followers for my client on its own

• Several client accounts have seen their visibility and engagement rate increase thanks to a clear editorial line, authentic content, and consistent execution

💡 Whether you're starting from scratch or want to professionalize your communication, I can assist you with:

• Defining a coherent and differentiating social media strategy

• Content production (text, visuals, videos)

• Operational management of your accounts (editorial planning, publishing, moderation)

• Monthly performance analysis and optimization recommendations

📈 Looking to structure your online presence, engage your community, or boost your visibility through social media? Let's talk!