Freelancer profile translated to English.

Description

"It's all about the story you tell"

In 10 years of content marketing and branding, I've learned 2 things above all:

A) the answer always lies in inherent story and authenticity and

B) it's not enough to just keep up, leadership counts 🔥

My work is multi-layered, I like to call it holistic. Because branding, social media, and content marketing are interconnected. A good social media strategy starts with the brand, not with trends. We can leverage trends, but a brand's communication should be thought of long-term. What are the pillars, what is the foundation that helps us grow?

These are important questions that are often forgotten in our industry. I firmly believe in sustainability through holism.

Therefore, I am very happy about projects where we realign the status quo and think big together about visions!

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Stadtkreis Freiburg im Breisgau (up to 10km)

Lisa Kiesewetter | Communications & Living Well
Owner
DIGITAL AND IT
August 2018 - Today (7 years and 9 months)
Stadtkreis Freiburg im Breisgau, Germany
As an experienced communications consultant with heart and passion for hands-on implementation, I combine the best of two worlds in my self-employment: Marketing Know-How & Coaching/Mentoring.

I not only convince with a feel for trends, words that persuade & an eye for the big picture, but my ability to empathize with people and unlock their full potential makes me a team player and an asset to any company - also as a freelancer.

Copywriting Sales Pages Website Text Training Social Media Training Social Media Content Social Media Strategy Social Media Consulting Social Media Ads Brand Strategy Personal Branding Content Strategy Content Marketing Content Creator
L'Oréal Deutschland GmbH
External Content Marketing Consultant
FASHION AND COSMETICS
February 2014 - September 2017 (3 years and 7 months)
Berlin, Germany
As a project manager for various brands such as essie, Kèrastase, Mixa, and many more, the focus was on launch support, social media & influencer marketing, campaign conception & paid social media strategies, as well as community & market analysis.
Agentur Gerhard
Content Creative
DIGITAL AND IT
January 2019 - March 2019 (2 months)
Berlin, Germany
Support on various projects with different focuses: content plan creation, digital touchpoint analysis, pitch support, etc.