Freelancer profile translated to English.

Description

Hello,

I am Lisa, with diverse experience in marketing and specialized in communication and health, I now support brands in writing clear and reliable content, the scientific valorization of their active ingredients, and the marketing development of their ranges (operational, strategic, trade marketing).

Your brand's image is and will remain at the heart of my priorities.

What drives me? Imagining strong campaigns, monitoring product life cycles, playing with codes to create impactful concepts that may become an integral part of the company's culture.

Curious, rigorous, and attentive, I bridge the gap between scientific expertise and field expectations.

What I offer:

– Health writing, storytelling, and scientific popularization

– Pharmaceutical consulting & product positioning

– Valorization of active ingredients & creation of marketing tools

– Proofreading & correction of all materials

"A professional project combining passion, curiosity, and determination".

Languages

French
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Bayonne (up to 50km)

Les Laboratoires de Biarritz
RANGE MANAGER
HEALTH AND WELLNESS
September 2020 - October 2023 (3 years and 1 month)
Biarritz, France
Certified Organic Dermo-cosmetic Care
Responsible for the ranges: Repairing Care, Baby Care, and a range under development.

Medical Visits:
- Collaboration with the medical representative (interviews, trade shows);
- Development and follow-up of partnerships with healthcare professionals (maternity wards, dermatologists, socio-aestheticians);
- Development of communication materials for healthcare professionals.

Development Marketing:
- Product development (formulas, packaging, design);
- Development and monitoring of the marketing plan, competitive intelligence.

Operational Marketing:
- Design of communication materials (B2B, B2C), training materials, sales aids;
- Range animation, implementation of collaborations;
- Monitoring product performance.

Trade Marketing:
- Development of POS displays; specific offers.

Also worked in this company in 2017 and 2018 as a Marketing Assistant.
Cosmetics Sector Organic Cosmetics Writing Content Marketing Medical Materials
Les Laboratoires Pierre Fabre
COMMUNICATION OFFICER
HEALTH AND WELLNESS
January 2019 - January 2020 (1 year)
Boulogne-Billancourt, France
Dermo-cosmetic Care (Eau Thermale Avène, Klorane, A-Derma, Ducray, René Furterer)
- Writing Press Content: Press Kits, Press Releases, Newsletters;
- Briefing and Follow-up: Creation of press kits and media kits, interviews, Press Reviews;
- Coordination and management of journalist requests;
- Participation in event management: photo shoots, press trips, press conferences;
- Overall reflection on the creation of a Graphic Charter.
Media Kits Press Relations Event Management Content Writing Scientific Communication
Pharmacie De Longueval Andrewski
ASSISTANT PHARMACIST - PURCHASING DEPARTMENT
HEALTH AND WELLNESS
November 2022 - June 2023 (7 months)
Anglet, France
Purchasing: Commercial meetings, negotiations, product listings, stock management.
Counter: Dispensing medications and customer advice.