Freelancer profile translated to English.
Back to original languageAbout Lisa
With over twelve years of professional experience, I specialize in paid media, growth marketing, and e-commerce. I have recently served as Head of Ecommerce at extreme cashmere, Head of Performance Marketing at Gisou, and Head of Digital at Polène Paris. My key skills include e-commerce management, partnership development, and team leadership.
extreme cashmere: 98% increase in B2C sales in less than six months compared to 2024.
Polène Paris: Led e-commerce growth for four years, with a consistent annual growth rate of over 105%. Successfully developed the brand's global footprint, with specific expertise in penetrating the Chinese market through strategic international partnerships.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceFractional Head of Digital/EcommerceE-COMMERCEJanuary 2026 - Today (7 months)Amsterdam, NetherlandsClients: seasonly.fr, Belly Media (shop.belly-media.com), La TĂŞte Dans Les Nuages (ltdln.com)Support & Consulting: Definition of growth roadmaps, P&L management, omnichannel deployment, international expansion, and digital transformation.Growth & CRO Audits: Analysis of customer journey friction points and conversion funnel optimization.Outsourced E-commerce Management: Transition management and part-time Head of E-commerce role for SMEs & Scale-ups.Website: Specialization in Shopify and Shopify Plus, improvement of existing sites, and assistance with tech + brand image redesign.Tracking: Analysis and implementation of high-performance tracking solutions to optimize profitability.Paid Ads: Management of Meta, Tiktok, Pinterest, Google campaigns, etc.Expansion: Support for internationalization (logistics, legal, pricing, etc.), implementation of Tiktok Shop, opening up to the specifics of APAC markets (Tmall, Naver, etc.)
- extreme cashmereHead of EcommerceE-COMMERCEAugust 2025 - Today (1 year)Amsterdam, Netherlands
- Directed international e-commerce and acquisition strategy through multiple channels: Paid Social, SEA, and CRM via Klaviyo.
- Managed the growth of Shopify sites (B2C & B2B): e-merchandising, point of sale (POS), traffic analysis, logistics, UX, product catalog, payment methods, etc..
- Achieved year-over-year (YOY) revenue growth of x2.
- Developed the brand's international presence: opened a flagship store in New York, managed multi-warehouse operations, and formed strategic partnerships (Klarna, etc.).
- Managed a team of 4 people.
- Gisou by Negin MirsalehiHead of Performance MarketingE-COMMERCEOctober 2024 - August 2025 (10 months)Amsterdam, Netherlands
- Implemented a global B2C "full funnel" strategy, bridging Direct-to-Consumer (DTC) and trade marketing.
- Accelerated DTC growth (website, social commerce, Amazon) through international campaigns in Search (Google, Bing), Social (Meta, TikTok, Pinterest), Programmatic (DV360), and Affiliate (Impact, Brandbassador).
- Oversaw paid campaigns for retailers (Sephora, Mecca, etc.).
- Optimized OPEX, forecasts, and global budget allocation.
- Managed a team of 2 people and directed operations/data analysis with several agencies.
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Education
- Fundamentals of Advertising onSnapchatFondamentaux de la publicité chez
- Master's degreeInstitut LĂ©onard de Vinci - PĂ´le Universitaire LĂ©onard de Vinci2024Master's degree