Freelancer profile translated to English.

Description

Digital Marketing, Influence & Brand Strategy Consultant | L'Oréal Luxe Experience | Events & Wellness

With 2 years at L'Oréal (Dermatological and then Luxury division), I support brands in their digital, influence and brand content strategy, with an analytical, strategic and creative vision.

My expertise also extends to the design and production of premium events, having collaborated with houses such as Gucci, Messika, Vanity Fair, Who's Next, the Théâtre du Châtelet and the Ballet National de Marseille.

In parallel, my Pilates coach activity allows me to support brands in the wellness and lifestyle sector in their development strategy, by integrating engaging concepts around storytelling, brand content and immersive experiences.

Listening to your projects, I help you shape impactful strategies and create innovative activations! 🚀

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to km)

L'Oréal
Global Consumer Engagement Project Manager
LUXURY GOODS
December 2022 - Today (3 years and 5 months)
Paris, France
• Implemented and developed measurement and tracking solutions for Influence & Customer Care performance (Traackr & Sprinklr), ensuring smooth roll-outs across 6 brands, 5 regions, and 61 countries.

• Strategized and optimized A&I frameworks and Community Management processes to enhance engagement and performance tracking.

• Led the roll-out of Cerby, ensuring secure and efficient implementation across teams.

• Designed and conducted tailored training workshops for zones & markets to upskill teams on analytics, influence, and social media monitoring.

• Developed data-driven insights, translating analytics into actionable strategies and trends to power successful campaigns and content strategies.

• Implemented the trend-tracking project with Traackr, ensuring brands stay ahead of emerging digital trends.

• Produced strategic reports and monitored KPIs for executive meetings, covering key metrics such as share of video views & engagements, brand mentions, response rate, and response time (Traackr & Sprinklr).

• Managed agency relationships, overseeing social media platforms and trend reports to align brand strategies with market evolution.

• Supervised and trained an apprentice, fostering skills development and operational efficiency.

Brands:
YSL, Lancôme, IT Cosmetics, Armani, Maison Margiela & more (all L'oréal Luxe brands)
La Roche Posay, Vichy, Cerave, SkinCeuticals, Décleor, Sanoflore
Influence marketing Project management
VRtuoz
Project Manager / Production Manager
CULTURE
February 2022 - December 2022 (10 months)
Paris, France
Management of the production of an artistic work in virtual reality (VR), including budgeting, scheduling, and shooting, collaborating with the dancers from the National Ballet of Marseille.

Creation and management of a creative team (Art Director, 3D Architect, Sound Designer, etc.) for the production of visual identity, website, and VRTUOZ's metaverse platform.

Development of image and content strategy for the launch.
Metaverse Web3 Project management Production Production monitoring
bpifrance
Project Manager international development mission
BANKING AND INSURANCE
January 2021 - January 2022 (1 year and 1 month)
Paris, France
Management of accompaniment missions for startups in Germany, Austria, Brazil, Israel, and the USA.

Organization of business workshops on international development challenges

Market research
Project management Start-up International development Stratégie de communication Communication digitale