Freelancer profile translated to English.

Description

Multidisciplinary Art Director, I place the idea, the visual concept, and the sense of craft at the heart of my approach while exploring key areas related to design, photography, and artificial intelligence.

These past eight years in advertising agencies have allowed me to acquire solid foundations and a global creative vision of this constantly evolving environment. Since April 2018, I have joined three agencies (Havas Paris, Publicis, and Steve), where I have worked on both conception and the creation of advertising campaigns for clients such as L'Oréal, World Vision, KFC, Alpine, Samsung, and Uber.

These experiences have given me the opportunity to conceive and launch national and international campaigns, several of which have been shortlisted or awarded in international creative festivals (New York Festivals 2020, Epica Awards…).

I hope you will perceive in my work the attention I pay to craft and design.

I am currently available for freelance assignments, collaborations, or commissioned projects.

lisagrosjean.com

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Senior Art Director
December 2024 - Today (1 year and 6 months)
Today, as a Senior Art Director, I conceive creative campaigns with strong visual value, from concept to finalization. My role involves imagining unique graphic universes, translating ideas into impactful images, and ensuring the consistency of the art direction across all media.

I am capable of working collaboratively with creative teams (copywriters, motion designers, designers, production), project managers, and strategists to bring 360° campaigns, digital, social, or print to life. My daily work alternates between conception phases, visual identity creation, mock-up development...

Always guided by the search for meaning, graphic accuracy, and visual effectiveness, I ensure that each creation coherently and ambitiously serves the idea.
Havas Paris (Havas Group)
Art Director
October 2021 - December 2024 (3 years and 2 months)
Paris, France
Back at Havas Paris as a Senior Art Director, my daily work consisted of imagining and crafting ambitious campaigns and proposing strong ideas and distinctive art directions, in line with brand expectations.
This position allowed me to cultivate a demanding approach to creation, combining visual boldness with the ability to work under tight deadlines.
Steve
Art Director
September 2019 - January 2021 (1 year and 4 months)
Paris, France
At the independent agency Steve, I was able to explore a more daring playground and challenge established codes. As an Art Director, I participated in unique campaigns (Cozycozy, MeilleursAgents, Label5...) often socially conscious (World Vision) and focused on new, more pop cultures.
This position allowed me to work on strong creative concepts, with an approach focused on social media and digital activation. I evolved in an agile environment, fostering graphic experimentation and innovation in formats. This experience also allowed me to win several national and international awards.