Freelancer profile translated to English.
Back to original languageAbout Lisa
I am Lisa – acertified Google Ads Specialistwith a keen eye for detail, a clear understanding of target audiences, and the drive to truly advance businesses.
What sets me apart? I think strategically, act data-driven, and work with real passion. I know: behind every campaign is a person, a team, a vision – and that's exactly what I consider in every project.
My strengths at a glance:
- Clarity in structure – I build Ads setups logically and sustainably
- Target audience understanding – I address people where they are
- Conversion focus – I don't optimize for clicks, but for real results
- Communication – transparent, human, and on an equal footing
- Forward thinking – I never see campaigns in isolation, but as part of a strategy
Whether you're just starting with online advertising or want to set up your existing campaigns more structured and effective – I'll support you in measurably achieving your goals. Clearly, transparently, and with a realfocus on performance.
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Healing YourselfMarketing & Content Strategist with a Focus on Conversion Funnels, Copywriting & Performance AdsDecember 2024 - March 2025 (3 months)At Healing Yourself, I worked as a freelance Marketing & Content Strategist and significantly contributed to shaping an online project in the areas of health, personal development, and female empowerment.My Responsibilities:
- Conception & copywriting for high-converting sales pages, landing pages, and web texts
- Implementation of complete content strategies for online courses, including:
- Email marketing (Automated welcome sequences & launch campaigns)
- Planning and creation of ads and funnel content
- Management of the Telegram community with story content, polls & series formats
Design & Branding- Design of Pinterest pins, advertising graphics, and visual content for Instagram
- Support in visual brand building & recognition
Strategic Focus:- Building and optimizing conversion funnels
- Audience analysis & segmentation
- Copywriting for paid ads (Meta Ads)
Further Development:This comprehensive project experience formed the basis for my specialization in Performance Marketing with a focus on Google Ads.I have strategically expanded my portfolio through certified further training in:- Google Ads & Performance Marketing
- Data-driven campaign planning & scaling
- Strategic ad development & analysis
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Certifications
- Google Ads Certification – Search AdvertisingGoogle / Skillshop
- Google Ads Certification – Display AdvertisingGoogle / Skillshop