Freelancer profile translated to English.

Description

Welcome to my Malt profile! 👋

My name is Lisa and I am passionate about digital marketing and customer relations. With over 8 years of experience in customer-oriented roles such as digital marketing, business development, and Customer Success, I am ready to help you achieve your goals and implement scalable and profitable processes 🎯.

Here's how I can help you:

Define & Optimize your conversion funnel: I develop impactful marketing plans to increase your online visibility and attract more prospects.

Analyze and Optimize your website's purchase journey: I set up and manage automated campaigns to optimize your lead generation process and improve the effectiveness of your marketing efforts.

Customer Relationship Management (Customer Success): Developing strategies to improve customer satisfaction and foster loyalty.

My approach is customer-centric and always places your needs, as well as your clients', at the heart of my strategy, prioritizing the user experience. 🚀

My favorite tools: Wisepops, Typeform, Hubspot, Klaviyo, Webflow, Zapier, Circle, ...

If you are looking for an expert in digital marketing and automation who understands the challenges faced by startups and small businesses, don't hesitate to contact me. I look forward to working with you and contributing to your company's growth! 🤝

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Wisepops
Head of Customer Success
SOFTWARE PUBLISHING
February 2021 - Today (5 years and 6 months)
Marseille, France
Head of Customer Success at Wisepops (SaaS onsite marketing — popups, notification feeds, web push, embeds, quiz & branching campaigns, AI features).
Team CS Management & Structuring

Management of a team of 3 CSMs (recruitment, coaching, skill development)
Building the CS strategy: portfolio segmentation, playbooks by tier, team rituals
Implementing a variable compensation system linked to retention and expansion
Defining and monitoring team KPIs (NRR, GRR, demo-to-paid, time-to-value)

Customer Portfolio Management (from SMB to Enterprise)
Onboarding, strategic support, and retention for over 1500 brands (IPSY, Emma Sleep, Swisscom, Tikamoon, Nutrimuscle, The Frankie Shop, Campings.com, Malakoff Humanis…)
Executive sponsor for key accounts to strengthen advocacy and access to decision-makers
Coaching sessions, business reviews, and traffic activation audits based on data
MRR churn reduction maintained below 3% despite market cycles
Demo-to-paid & Conversion
Management of the team's demo-to-paid funnel (33% conversion rate in Q1 2026)
Qualification, product demo, and closing for mid-market and enterprise accounts
Cross-functional collaboration
Close collaboration with Sales, Product, and Engineering on the roadmap, pricing, and GTM strategies
Contribution to ICP positioning and pricing page redesign
Continuous product feedback from the field to prioritize developments

Tools: Vitally, Intercom, HubSpot, Cal.com, Slack, Notion, ...
On-site Optimization Digital Marketing Customer Success Management
Snapshift
Head of Growth
SOFTWARE PUBLISHING
October 2019 - January 2021 (1 year and 3 months)
Paris, France
Head of Growth at Snapshift — the first French solution for online planning and HR management for field professions (restaurants, retail, healthcare, hospitality).

Acquisition & Lead Generation Strategy
Definition and execution of multi-channel B2B acquisition strategy
Management of all lead generation efforts
End-to-end funnel management: awareness → lead gen → MQL → SQL → conversion
Contact database segmentation and management

Demand Generation & Marketing Automation
Outbound campaigns: cold emailing, prospecting sequences
Multi-channel nurturing scenarios (email, content, social)
Lead scoring, Sales routing, and handoff optimization
Dedicated landing pages per persona and vertical

Events & B2B Trade Shows
Management of presence at professional trade shows and B2B events
Organization of webinars for acquisition and nurturing

Analytics & Sales Alignment
Implementation of closed-loop analytics with Sales to track marketing's contribution to pipeline
Continuous optimization of conversion processes in collaboration with the Sales team
Reporting & Growth KPIs

Management & Cross-functional Collaboration
Management of a team of 2 people
Close collaboration with Content, Product, and Sales teams to deploy GTM strategies

Stack: HubSpot / ActiveCampaign, Salesforce, GoToWebinar / Livestorm / Airmeet, Notion, Zapier
Traffic Acquisition Event Management Email Marketing Lead Generation Inbound Marketing
Everteam
Marketing Manager
SOFTWARE PUBLISHING
October 2015 - July 2019 (3 years and 9 months)
Lyon, France
Marketing Manager at Everteam — document management and electronic archiving software publisher (ECM), present in France, Europe, and the US (since acquired by Kyocera).

Hybrid role covering French marketing and a parallel mission supporting North American expansion from Boston (as VIE for 1 year).

Content Marketing & Communication
Management of content production and distribution: blog posts, white papers, case studies, videos
Internal (employee newsletter) and external communication (emailings, client newsletters, social media)
Social media management (Twitter, Facebook, LinkedIn)
Design and printing of visuals and collateral: brochures, leaflets, banners, infographics

Demand Gen & Marketing Automation
Implementation of marketing automation (Act-On) and lead scoring system
Participation in website redesign in line with inbound marketing strategy
Performance analysis and reporting

Events & Field Marketing
Organization of client events: seminars, morning sessions, user clubs
Participation in professional trade shows (France and US)

US Expansion (Boston / Lyon)
Direct collaboration with the Head of Everteam US on the North American marketing strategy
Planning and execution of integrated B2B campaigns for lead generation in the US market
Management of the launch plan for a new product in the American market
Sales enablement: design of sales documents and commercial support for the US team
Participation in industry events in the United States

Management & Oversight
Development and management of the Marketing budget
Management of an intern
Project management for GDPR compliance of marketing activities

Stack: Act-On, Salesforce, GoToWebinar
Inbound Marketing Email Marketing Marketing Automation Web Marketing Strategy