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Lisa FicotLF

Lisa Ficot

B2B Marketing Strategy | Biotech-Industry-Construction

€800/day
Chambéry, FR
8-15 years
Marketing Project Management
Marketing Research
Go-to-Market (GTM) Strategy
Positioning Strategy
Sales Excellence

Average response time: 1 hour

Freelancer profile translated to English.
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About Lisa

I help technical SME leaders structure their marketing strategy to be truly effective in operational and communication execution.

Technical B2B sales involve multiple decision-makers from different professional backgrounds, with long decision cycles. Let's simplify their understanding of your offerings and your added value.

Technical Profile: former lab technician (bacteriology), +10 years of experience in industry and biotech as business developer, marketer, and marketing consultant for industry.

Types of Intervention:
- Outsourced Marketing Manager
- Marketing Project Manager (web or high-value technical deliverables)
- Consulting and micro-consulting

Types of Projects:
- Strategic Audit
- Competitive Benchmark
- Positioning
- Qualitative and/or Quantitative Studies
- Strategic Planning (Marketing and Communication)
- Prioritized Action Plan
- Technical Deliverables (articles, white papers)
- Freelance and Agency Coordination
Biotechnologies
Civil Engineering and Infrastructure
Plant and Machinery
Consulting and Audits

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Chambéry (up to 30km), Nîmes (up to 20km)

Experience

  • Cabinet MITI - Marketing Industriel
    Industrial Marketing Consultant
    CONSULTING AND AUDITS
    July 2023 - July 2025 (2 years)
    Grenoble, France
    - Conducted qualitative studies in industrial and technological sectors (interviews, analysis, synthesis, strategic recommendations).

    - Developed strategic and operational marketing plans for industrial and technological companies: brand platform, market positioning, value proposition, segmentation, key messages.

    - Produced technical and high-value content: case studies, white papers, expert dossiers, articles, sales pitches, launch materials.

    - Built and managed content strategies to simplify complex offerings (engineering, industrial solutions, processes, business software).

    - Designed and automated lead generation campaigns (newsletters, emails, workflows).

    - Supervised content creation: framing, proofreading, message harmonization, collaboration with four project managers
    Marketing Project Management Qualitative Studies Content Marketing Positioning Strategy Marketing Strategy
  • ROBAUT Conception - Groupe Siléane
    Marketing and Sales Coordinator
    MECHANICAL ENGINEERING
    February 2021 - July 2023 (2 years and 5 months)
    Chignin, France
    Portfolio of €5M, for projects up to €1M

    - Business development and search for new projects (long sales cycles)
    - Prepared proposals after preliminary study and costing by technical teams
    - Negotiated commercial terms with industrial purchasing departments
    - Technological watch
    - Client portfolio monitoring and retention
    - Cross-functional monitoring of ongoing deals, negotiating amendments as needed
    Sales Strategy Communication Strategy B2B Prospecting Sales Negotiation Content Marketing
  • Diamidex
    Market Manager
    BIOTECH
    July 2019 - March 2020 (8 months)
    ✔️ Business Development/Marketing:
    - Define and implement the most suitable strategy in target markets
    - Lead acquisition: automation, networks, communication
    - Partnership search
    - Build my client portfolio: prospecting, negotiation, trade shows, client demonstrations, sales, follow-up

    ✔️ Technical: information on C4Hydro detection/quantification technology, biological risk awareness, product training, simplification

    ✔️ Watch: technological, market, epidemiological

    ✔️ Support for the Marketing and Communication team: coordination of feedback between the business unit and the marketing team, contribution to operational marketing, assistance in product line management
    Biochemistry Microbiology Sales Sales Strategy Marketing Strategy
Check out Lisa's experience

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Education

  • Master in Marketing, Communication, and Business Strategy
    Inseec Chambéry, Groupe OMNES
    2020
    Major de promo. Stratégie et création publicitaire Communication évènementielle Marketing Holistique Statistiques appliquées au Marketing Marketing opérationnel Marketing du client et de la fidélisation Stratégie de marque Trade marketing et category management Lancement de produits Droit des contrats Géopolitique Marketing Stratégique Psychologie du consommateur et stratégie de persuasion Panels, Etudes et Recherche Marketing Data Marketing Anglais Informatique appliquée TOEIC Innovation et Développement Durable Stratégie & Entrepreneuriat Gérer des organisations
  • Professional Bachelor's Degree in B2B Commerce
    IUT de Chambéry
    2018
    Marketing, prospection, gestion de projet, management, diagnostic d'entreprises, relation client, négociation, gestion comptable, anglais commercial...
Check out Lisa's education

Certifications

  • 6 weeks immersion growth marketing
    Growth Tribe
    2020
  • Food hygiene and safety training as part of the implementation of the sanitation control plan and the HACCP method
    QALIAL
    2019
Lisa's certifications are only visible to Malt Community members

Skill set

Technical Project Management
Sales Strategy
Customer Segmentation and Analysis
Marketing Analytics

Categories