Freelancer profile translated to English.
Back to original languageAbout Lisa
🎯 Want to grow on social media? Need help with the strategic thinking and operational implementation of your marketing strategy on different platforms?
Hello, I'm Lisa:
🎓 Graduate of emlyon business school's Grande Ecole Program in 2020.
đź’» 3.5 years of experience in the Paid Media world, including 3 years in Paid Social Media within a major agency and a key player in French e-commerce.
âś… My key skills
- Platforms: Meta (Facebook, Instagram), TikTok, Snapchat, and Pinterest
- Translating business challenges into appropriate objectives on social networks
- Strategic thinking around specific key moments or year-round strategy
- Operational implementation of the strategy within the platforms
- Performance monitoring and regular optimizations
- Analysis and reporting of campaign results
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- WPP MediaSMA x SEA ConsultantDIGITAL AND ITFebruary 2022 - Today (4 years and 5 months)Paris, France
- Management of complex budgets (>M€) across full-funnel and multi-market strategies (Lacoste, Sessùn, Courir, Jacadi, Carte Noire, etc.)
- Operational execution and daily optimization on various platforms (Meta, TikTok, Google, Pinterest, etc.)
- Responsible for the overall strategic vision and client relationship for a portfolio of leading brands
- Coordination of resources and guarantor of achieving business objectives (margin ROAS, user attention, completion)
- Supervision of tracking solution implementation
- Mentoring of junior and middle profiles
- Showroomprive.comPaid Social Media ExecutiveE-COMMERCEAugust 2020 - January 2022 (1 year and 6 months)Saint-Denis, Franceđź“Ś Implementation of Paid Social Media strategy (branding, acquisition, conversion) across Western European countries (France, Spain, Italy, Portugal, Belgium):
- Campaign creation on social networks (Facebook, Snapchat, and TikTok) and via the automation tool Smartly: budget, targeting, placement, formats, tracking.
- Development of the communication plan, implementation of key yearly events, writing campaign briefs, and acting as an intermediary with the creative agency.
- Participation in strategic thinking for specific yearly events (French Days, Black Friday, Christmas, etc.).
đź“Ś Performance Monitoring:- Daily budget tracking and monthly adjustments on platforms.
- Weekly, monthly, and annual campaign reporting.
- Hermès InternationalAssistant Head of 360° Paid MediaLUXURY GOODSJanuary 2020 - July 2020 (7 months)Paris, France📌 Implementation of the 360° paid media strategy (print, outdoor, digital) across the Maison's subsidiaries:
- Creation of campaign guidelines and sharing with subsidiaries.
- Coordination of the strategy with the central media agency.
- Management and implementation of display campaigns: communication with the asset production agency, validation of elements, transfer to all subsidiaries.
- Validation of advertising insertions before printing.
- Analysis and global reporting of campaign investments.
Reviews
RĂ©my
remylambin
Reviewed on 6/28/2023
We engaged Lisa to help us develop our social media marketing strategy (Instagram / TikTok / Facebook). She is particularly competent. Her expertise allowed us to save time by avoiding communication errors and focus our work on the key points she recommended. Lisa is very responsive and attentive to our requests. She perfectly understood our expectations. We will most certainly work with her again in the future and highly recommend her.
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Education
- MSc In Management - Grande Ecole Programemlyon business school2020
- DUT Business and Administration ManagementUniversité de Paris Descartes2015
Certifications
- TikTok 101TikTok Academy
- Meta Certified Media Buying ProfessionalMeta