About Lisa
French
Native or bilingual
English
Native or bilingual
Experience
- BenefitUGC CreatorFASHION AND COSMETICSNovember 2025 - December 2025 (1 month)Paris, Franceđ„ UGC Content Creation: Conception of 2 UGC videos for Instagram and TikTok, to highlight the bronzer.âđ» Script & Storytelling Writing: Writing of 2 performance-oriented UGC scripts (ads and organic), effective hooks, clear messages, and authentic storytelling aligned with Benefit's DNA.đŻ UGC Content Strategy: Recommendations for creative concepts, formats, and marketing angles adapted to the brands' visibility, engagement, and conversion objectives.đ Optimization & Performance: Analysis of the performance of the 2 videos (retention rate, engagement, conversions) and adjustment of creations to maximize their effectiveness, particularly for social ads campaigns.
- Paalm CosmeticsUGC CreatorE-COMMERCEJune 2025 - July 2025 (1 month)Paris, Franceđ„ UGC Content Creation: Conception of 3 UGC videos for Instagram and TikTok, to highlight the self-tanners.âđ» Script & Storytelling Writing: Writing of 3 performance-oriented UGC scripts (ads and organic), effective hooks, clear messages, and authentic storytelling aligned with Paalm's DNA.đŻ UGC Content Strategy: Recommendations for creative concepts, formats, and marketing angles adapted to Paalm's visibility, engagement, and conversion objectives.đ Optimization & Performance: Analysis of the performance of the 3 videos (retention rate, engagement, conversions) and adjustment of creations to maximize their effectiveness, particularly for social ads campaigns.
- lisaUGClipCommunity ManagerSOCIAL NETWORKSFebruary 2024 - Today (2 years and 6 months)Paris, Franceđ± Social Media Management: Complete management of the Instagram and TikTok presence for several clients. Daily account management, content planning, and community animation, consistent with brand image and business objectives.đŻ Social Media Strategy & Action Plan: Definition of social media strategies aligned with visibility, engagement, and conversion goals. Development of editorial calendars, recommendations for high-performing formats, and implementation of results-oriented content plans.đ„ Content Creation & UGC: Creation of authentic and high-performing UGC content (videos, creative concepts, storytelling). Writing engaging scripts and captions, adapted to social media codes and algorithms.đ Performance Analysis & Optimization: Monitoring of key KPIs (reach, engagement, click-through rate, conversions), regular reporting, and continuous optimization of strategy and content creation to maximize impact.đŹ Community Management & Audience Relations: Daily community animation, moderation, management of messages and comments, building a lasting and quality relationship with the audience.
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Education
- Master's degree in Digital Transformation, Marketing, and Strategyem Lyon2025Communication digitale, social media, inbound marketing, stratégie de contenu, branding