Freelancer profile translated to English.

Description

Expert in 360° marketing project management, I assist brands in steering cross-functional projects combining strategy, creation, and operational execution.

Based in Martinique (France), with regular travel to Paris, I work remotely with European and international teams.

I manage projects that integrate brand image, customer experience, and activation, by coordinating creative, digital, and event-driven levers.

A true conductor, I bridge strategy, teams, and operations to ensure fluid, structured, and results-oriented projects.

Areas of expertise:

• Brand & project management

• Creative & 360° project management

• Strategic planning

• Digital marketing

• Campaign & media management

• Event management

• Cross-functional coordination

📩 Available to support ambitious marketing projects blending strategy, creation, and execution.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Disneyland Paris
PARTNERSHIP & BUSINESS DEVELOPMENT MANAGER
ENTERTAINMENT AND LEISURE
February 2024 - February 2026 (2 years)
Marne La Vallée, France
Management of key high-value F&B partner accounts and implementation of multi-channel activation plans (Coca-Cola / Unilever)
Definition of short and medium-term strategy and identification of co-branded initiatives aligned with respective commercial objectives, ensuring tangible value creation (local and international)
Cross-functional management of diverse teams to smoothly implement complex partnership roadmaps
Active contribution to long-term growth strategy and management of business development efforts in new categories
Business Development Cross-functional Management Project Management Brand Activation Account Management
Disneyland Paris
SENIOR STRATEGIC MARKETING PROJECT MANAGER
ENTERTAINMENT AND LEISURE
April 2023 - February 2024 (10 months)
Marne La Vallée, France
Study and analysis of consumer data to define a relevant and impactful marketing strategy for target audiences
Development of a marketing strategy including brand image, promise, positioning, and priority communication channels
Definition of impactful strategic and promotional marketing plans to support business objectives
Support and coordination of cross-functional teams to implement 360° marketing plans
Performance monitoring and ROI optimization
Marketing Strategy Consumer Research Strategic Recommendation Product Development Campaign Management
Disneyland Paris
SENIOR MARKETING PROJECT MANAGER - LIVE EVENTS
ENTERTAINMENT AND LEISURE
September 2020 - April 2023 (2 years and 7 months)
Marne La Vallée, France
Development and implementation of targeted marketing strategies for large-scale B2C events to boost sales and engagement
Launch and monitoring of 360° campaigns with cross-functional internal/external teams and partners
Management of multi-project workflows while fully controlling budget and key performance indicators
Operational Marketing Plan KPI Monitoring Communication Strategy Digital Marketing Strategy Media Planning

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Master's Degree in Marketing/Communication
PPA Business School
2016
Master 2 Marketing/Communication
Marketing Strategy
ABILWAYS
2023
Stratégie Marketing

Check out Lisa's education

Lisa Domenech

Sr. Marketing 360° Project Manager | Brand/Digital

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