Lisa David

Based in the heart of the French Alps, I founded the Lisa David Design studio.

I leverage my expertise to support and guide you throughout the design process, from initial concept to final realization. I ensure a synergy between creativity and strategy, thereby maximizing added value and strengthening your brand's impact.

• Creative Direction:

Together, we translate your creative territory to align it with the identity we will develop in your collections. This participatory approach allows me to imagine authentic and coherent products.

• Design Conception:

My approach is based on three essential pillars: to stand out, to innovate, and to master technicality.

During the conceptualization and in-depth research phase, I ensure that your expectations are well understood and that the creative directions are perfectly aligned with your objectives. This lays a solid foundation before moving on to the actual design conception. I conceptualize your products in the form of sketches, silhouettes, 2D or 3D drawings, adapted to the specificities of your project.

• Graphic Design:

I create custom graphic elements, whether they are placed patterns, all-over prints, or complete branding: logos, labeling, accessories (patches, embroidery, pullers...) and artworks. Each project is designed to offer a distinctive and impactful visual presence, accurately reflecting your vision and values, allowing you to differentiate yourself in the market.

• Development:

I handle the creation of detailed technical files, ensuring clear and precise communication with production teams. My role also includes rigorous monitoring of product development, optimizing each stage of the process. It guarantees consistency between the initial vision and the final product. This approach ensures qualitative results, respecting your deadlines and technical requirements.

Brands: Aulp, Vertigo Alpes, Licence Freegun Kids Outdoor

Mountain Segments: Lifestyle - Hiking - Skiwear - Fitness - …

Responsible for the creation and co-development of collections for three brands, I contributed to the growth and competitiveness of products by integrating creative solutions adapted to market expectations.

• Launch of the AULP brand

Strategic participation in the birth of the brand, from visual identity to product positioning, thus creating a solid, innovative brand in line with consumer needs.

• Inter-team Coordination

Collaboration with marketing and development teams to ensure consistency of creative vision, deadlines, and budgets.

• Active Monitoring

Regular participation in trade shows and targeted analyses to anticipate trends. In-depth selection of materials and supplies to ensure products are durable, functional, and in line with market expectations.

• Development of Coherent Collections

Design of product lines aligned with the values of each brand, ensuring a coherent, modern, and attractive visual identity.

• Product Design and Technical Performance

Highlighting the functionality of clothing through textile technologies adapted to outdoor requirements, with detailed technical files for precise and efficient production.

• Branding and Graphics

Creation of distinctive visuals (prints, labels, logos) reinforcing the brand image, and design of collection books, essential tools for communication with sales teams and clients.

• Product Presentation

Organization and supervision of photo shoots to present collections optimally.

These contributions have consolidated the attractiveness of the brands, offering products that align with the values and technical and aesthetic requirements of the outdoor market.

Responsible for the visual identity and product promise, I contributed to strengthening Shoes It's image by defining distinctive stylistic elements that create a unique and recognizable product identity.

• Collection Design

Monitoring and analysis of trends to ensure an innovative collection in line with market expectations; in-depth research of shapes, materials, colors, and suppliers to guarantee product quality and originality; creation of the collection plan for inspired visualization; and development of complete technical sheets for each model, facilitating production that meets style and quality expectations.

• Manufacturing and Budget Monitoring

Precise costing of manufacturing expenses to ensure the financial viability of each collection, and rigorous production supervision to guarantee adherence to quality standards and deadlines, from prototype to final product.

• Participation in Trade Shows

Presence at key industry events to expand the network of partners, identify new opportunities, and stay informed about market innovations.

These actions have enabled Shoes It to consolidate its identity and positioning in the innovative footwear sector, with collections that meet consumer technical and aesthetic requirements while supporting the startup's growth objectives.