Freelancer profile translated to English.
Back to original languageAbout Lisa
Nice to meet you, I'm Lisa Castor 👋
With over 10 years of experience in Service Design and Design Thinking, I design and facilitate tailor-made collective intelligence workshops to boost positive impact innovation!
I offer 3 types of workshops:
🔮 INSPIRATION (Service Design)
Objective: generate a wealth of creative and actionable ideas to diversify your business.
Key deliverables: idea map, concept sheets
Ideal for: quickly fueling your strategic thinking
🔭 PROJECTION (Design Fiction)
Objective: explore possible scenarios to anticipate potential impacts on your business.
Key deliverables: trend map, signals, detailed scenarios
Ideal for: informing your strategic decisions
💎 SOLUTION (Design Sprint)
Objective: quickly prototype promising solutions to test their attractiveness.
Key deliverables: prototype(s), initial feedback
Ideal for: validating the potential of an idea before investing
My approach:
I integrate as many elements as possible into my thinking (user research, creativity, market trends, ecological and social issues, strategic ambitions) to guide and boost participants' creativity on the day.
Whether you already have a foundation or are starting from scratch, I will help you transform your ambitions into innovation drivers!
See you soon,
Lisa Castor.
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- Lisa CastorDesign & Facilitation with Positive Impact 🌱January 2023 - Today (3 years and 5 months)Bordeaux, FranceI design and facilitate collective intelligence workshops to boost positive impact innovation for organizations (Large Groups, SMEs, VSEs, Associations)Some references: Decathlon, Malakoff Humanis, Groupe La Poste, Docaposte, Atol, Legrand, La Macif, Entreprendre pour Apprendre...
- POLLUX - DocaposteHead of Service DesignJanuary 2021 - Today (5 years and 5 months)Paris, FranceIn January 2021, I created Le Lab, a dedicated Service Design unit to boost the projects & strategic thinking of La Poste Group directors through 3 main ingredients: creativity, user research, market exploration. Lab achievements: market insights, field immersions, idea trees, concept sheets, storyboards, vision prototypes, workshop facilitation, facilitation. Clients: La Poste Group Directors Management: operational management of 3 people (Market Explorer, User Researcher, Project Lead), hierarchical management of 2 people.
- POLLUX - DocaposteService DesignerMay 2019 - January 2021 (1 year and 8 months)Île-de-France, FranceSupporting large accounts in their innovation projects, from ideas to concepts to vision prototypes. Achievements: facilitation, workshop facilitation, idea tree, market insights, concept sheets, storyboard, vision prototypes Clients: External large accounts of La Poste Group - very diverse industries. Management: operational management - variable number depending on projects (Market Explorers, Graphic Designers, Project Lead), hierarchical management of one person.
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Education
- Master 2, Marketing Management & InnovationGroupe Ecole supérieure de Commerce et de Management2015M2, Marketing Management & Innovation
- Bachelor's Degree Year 2, Management EconomicsCPGE ENS D2 Bordeaux2011Licence 2, Économie de gestion