Lisa C.

As a marketing and communication engineer, I have been advising and providing services since 2015 in demanding sectors such as energy, industry, and agriculture.

I am accustomed to working in technical environments with sales, engineering, and development teams, simplifying complex issues to communicate effectively with prospects and clients.

My clients are VSEs, SMEs, and large corporations that wish to:

1) structure and manage their marketing strategy and team,

2) acquire new clients,

3) engage and retain existing customers,

4) offer a quality customer experience, with a user-centered approach,

5) enhance their company's visibility within their ecosystem.

Starting as a project manager and then a team leader in a digital agency, I possess strategic, technical, and managerial expertise.

Beyond the usual online channels (SEO, SEA, social media, etc.), I master key B2B methods for generating qualified leads and increasing engagement, such as inbound marketing and account-based marketing.

Regarding CRM, I can configure and deploy various aspects of the HubSpot platform (marketing, services, and sales). Of course, I can also advise on working with other types of tools, such as Pipedrive, Plezi, Salesforce, Mailchimp, depending on your needs and budget.

I also know how to design B2B websites optimized for conversion, adhering to the fundamentals of UX design (user research, interviews, user flows, personas, cognitive abilities, etc.).

Finally, I regularly use various graphic design tools. Combined with an aesthetic sensibility, these skills allow me to create different types of sales support tools (sales presentations, infographics, flyers, posts, videos).