About Lisa
French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Conversational
Italian
Conversational
Experience
- Chantelle LingerieE-commerce & Digital ContentFASHION AND COSMETICSSeptember 2023 - August 2025 (1 year and 11 months)Cachan, France• Commercial animation (10 key moments/season): operational tasks for CRM, paid media, and e-commerce departments to ensure consistency of campaigns and customer journey• Catalog management (2,000 products): e-merchandising, banners, categories, and sliders• CRM: creation of 2 weekly newsletters and 4 landing pages (+4% open rate)• Acquisition: production of assets for Meta Ads and Google Ads campaigns, and emails related to acquisition operations managed by Qwamplify• SEO: optimization of category pages, product sheets, and landing pages• Commercial performance: KPI analysis, reporting, and strategic recommendations• Back-Office: integration of Storyblok (no-code CMS) and Algolia (automated merchandising)• Key projects: Chantelle Pulp, Materials Guide, and Advent Calendar
- DOMETVIEInternal Communication & E-learningCIVIL ENGINEERINGSeptember 2021 - August 2023 (1 year and 11 months)Villeneuve-la-Garenne, France• Writing product sheets, news briefs & network newsletters (60 franchisees)• Event organization (training, conventions, regional meetings)• Website redesign and creation of Google My Business pages for franchisees• Creation of e-learning modules on Salesforce
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Education
- MBA Fashion Communication and DigitalMod'Spé Paris2025MBA
- Master in Communication Policies and Organizational DevelopmentUniversité Paris Saclay2023