Freelancer profile translated to English.
Back to original languageAbout Lisa
I support e-commerce brands in **managing their digital activity**, **managing their product catalog**, and optimizing their performance.
I am involved in the entire e-commerce cycle:
- Product catalog management, enrichment, and optimization
- Operational management of e-commerce sites (Shopify, Magento, Contentful, Webflow)
- Coordination of launches, content, and collections
- CRM (Klaviyo, newsletters, automations)
- SEO (product pages, category pages, internal linking)
- E-merchandising and user journey optimization
- Performance analysis and continuous improvement recommendations
After **two years with the Chantelle Group**, a French lingerie house, I developed expertise in product catalog management, collection launches, and operational management of a high-volume e-commerce site (**2,000+ SKUs per season)**, in collaboration with the Product, CRM, SEO, Acquisition, Image, and IT teams.
Today, I support brands in their e-commerce projects, from operational management to continuous improvement, with an approach focused on quality, performance, and user experience.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Conversational
Italian
Conversational
Can work on-site
Paris (up to 50km), Nantes (up to 10km)
Experience
- BellyE-commerce Consultant (Freelance)RETAIL (SMALL BUSINESS)April 2026 - Today (4 months)Paris, FranceProduct Owner
- Migration of the WordPress site to Shopify
- Integration, verification, and validation of the product catalog
E-commerce Manager- Management and optimization of Belly Shop and Belly Media
- Management of content, product pages, and user journeys
- Continuous improvement of customer experience
CRM & Performance- Management of the CRM strategy on Klaviyo
- Analysis of site performance and optimization recommendations
- Creation of newsletter templates
- SeasonlyE-commerce Consultant (Freelance)FASHION AND COSMETICSApril 2026 - Today (4 months)Paris, FranceE-commerce Site Management
- Administration and optimization of the Shopify site.
- Integration of the product catalog.
- Updating the homepage, landing pages, product pages, and collections.
E-commerce Optimization- Optimization of content and user journey.
- Performance analysis and improvement recommendations.
CRM & Acquisition- Management of the CRM strategy on Klaviyo.
- Management of Meta Ads campaigns.
- JaphySEO Writer (Freelance)E-COMMERCEApril 2026 - May 2026 (1 month)Paris, FranceE-commerce Content Management*Creation, integration, and publication of shopping pageson Webflow from editorial briefs.*Management and integration of content(texts and visuals) in the Webflow CMS.SEO & Optimization
- **Writing, integration, and optimization of over 200 SEO pages**, with content structuring.
SEO Migration*Participation in the SEO migration:URL updates, redirection management, and content integration into the new design.
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Education
- MBA Fashion Communication and DigitalMod'Spé Paris2025MBA
- Master in Communication Policies and Organizational DevelopmentUniversité Paris Saclay2023