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Lisa BourgouinLB

Lisa Bourgouin

Supermalter

E-commerce Manager | Acquisition & Conversion

€300/day
6 projects
Paris, FR
0-2 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Lisa

I support e-commerce brands in optimizing their digital performance and generating revenue.
I work across the entire funnel:
• Product catalog management and optimization
• Management of acquisition campaigns (Google Ads, Meta Ads)
• CRM (newsletters, automation, landing pages)
• SEO (optimization of category pages, product sheets)
• Performance analysis and strategic recommendations
My goal: to improve conversion, increase revenue, and structure a high-performing e-commerce strategy.
With 2 years of experience within the Chantelle group, I have worked in high-volume environments (2000+ products), in collaboration with the CRM, acquisition, and e-commerce teams.

Results:
• +4% CRM open rate
• SEO and conversion optimization
• Deployment of multi-channel campaigns

I can provide operational support or manage e-commerce activities.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • Portuguese

    Conversational

  • Italian

    Conversational

Can work on-site
Paris (up to 50km), Nantes (up to 10km)

Experience

  • Chantelle Lingerie
    E-commerce & Digital Content
    FASHION AND COSMETICS
    September 2023 - August 2025 (1 year and 11 months)
    Cachan, France
    • Commercial animation (10 key moments/season): operational tasks for CRM, paid media, and e-commerce departments to ensure consistency of campaigns and customer journey

    • Catalog management (2,000 products): e-merchandising, banners, categories, and sliders

    • CRM: creation of 2 weekly newsletters and 4 landing pages (+4% open rate)

    • Acquisition: production of assets for Meta Ads and Google Ads campaigns, and emails related to acquisition operations managed by Qwamplify

    • SEO: optimization of category pages, product sheets, and landing pages

    • Commercial performance: KPI analysis, reporting, and strategic recommendations

    • Back-Office: integration of Storyblok (no-code CMS) and Algolia (automated merchandising)

    • Key projects: Chantelle Pulp, Materials Guide, and Advent Calendar
    Magento Newsletters Meta Ads Google Ads Management SEO
  • DOMETVIE
    Internal Communication & E-learning
    CIVIL ENGINEERING
    September 2021 - August 2023 (1 year and 11 months)
    Villeneuve-la-Garenne, France
    • Writing product sheets, news briefs & network newsletters (60 franchisees)

    • Event organization (training, conventions, regional meetings)

    • Website redesign and creation of Google My Business pages for franchisees

    • Creation of e-learning modules on Salesforce
    Product Sheets E-learning Google My Business Newsletters Salesforce

Reviews

5.0

Out of 2 ratings

Q

Quentin

Content & SEO - Japhy

Several weeks project

-

Reviewed on 3/9/2026

We are very satisfied with Lisa's work on all aspects of content, CMS integration, and SEO strategy. We highly recommend her work and professionalism and will not hesitate to call on her again.
A

Anne

Chargé de e-merchandising - relecture Fiches produit - Hyteck Aroma-Zone

Reviewed on 1/17/2026

Lisa is a very professional and conscientious person. Rigorous, she successfully completed a project involving a large volume of product sheets to review and optimize, while taking into account various potential side effects. Her communication is clear and effective, and it is a real pleasure to work with her. I highly recommend her, and did not hesitate to offer her a new mission.

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Education

  • MBA Fashion Communication and Digital
    Mod'Spé Paris
    2025
    MBA
  • Master in Communication Policies and Organizational Development
    Université Paris Saclay
    2023

Skill set

Categories