About Lisa
- Writing optimized and captivating blog articles to showcase your expertise and convert your readers into clients
- Writing buying guides for content commerce
- Creating showcase pages or presentation pages for your company (homepage, "About Us" page)
- Creating your FAQs
- Designing your product sheets for e-commerce, to boost your sales
- Creating SEO editorial strategies, to outperform your competitors on search engines
- Creating editorial calendars with detailed SEO briefs
- Proofreading, rewriting, and correcting your content
- SEO and web writing coaching (so you can take charge of your website's referencing)
- Creation of a showcase website optimized for referencing on WordPress
- SEO audit of your site in preparation for a redesign or optimization
- Creation and optimization of your Google Business Profile
French
Native or bilingual
English
Fluent
Russian
Conversational
German
Basic
Experience
- Malis Herbis WebmarketingDigital Content Strategy ConsultantCONSULTING AND AUDITSApril 2022 - Today (4 years and 2 months)Sarreguemines, FranceI help your company gain notoriety and visibility on the Internet 🚀Specializing in SEO and content marketing, I help you find the most suitable communication mix for your project.I can assist you with:- Your natural referencing (SEO audit, SEO strategy, SEO writing, SEO optimization)- Your local referencing- SEO web writing (blog articles, landing pages, showcase pages…)- Establishing your content strategy- Community management through managing your social mediaDo you have a project to entrust to me? Let's get in touch 🤝
- Sophrologie PratiqueSEO Consultant and Web WriterHEALTH AND WELLNESSAugust 2021 - Today (4 years and 10 months)Since 2021, I have been managing the website and online visibility of Sophrologie Pratique, both nationally and locally.I created and then redesigned this website on WordPress, to give it a professional aesthetic designed for user experience. This site is also fully responsive.We have achieved several great results, including featured snippets and numerous appearances on the first page of Google search results for qualified queries.Many articles, particularly on the topics of well-being, sophrology, and sleep, have been written. Upon reading them, many prospects and clients have told the sophrologist that they completely identified with the articles I wrote (and between us, I think that's the best compliment a web writer can receive ✨)
- WorldRemit UKSEO Writer for a Company Specializing in International TransfersBANKING AND INSURANCESeptember 2022 - September 2023 (1 year and 1 month)I wrote nearly fifty articles for the WorldRemit website, many of which quickly ranked on the first page of the SERP for the targeted keywords.These articles covered topics related to:
- Culture (national holidays in different countries, world currencies…)
- Practical life (how to make friends in a new life, how to learn a new language…)
- Banking and finance (explanations on exchange rates, bank transfers…)
- Life in France (handling administrative procedures…)
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Education
- Master's Degree in E-marketing and Digital StrategyEm Strasbourg Business School2021Master 2 obtenu avec la mention très-bien et 16,343 de moyenne Obtention d'une note de 18/20 pour mon mémoire portant sur les facteurs d'engagement dans les applications mobiles de santé. Enseignements abordés : - Stratégie digitale - Publicités digitales - Business Intelligence - Data marketing - Customer Relationship Management - Security Management - Digitalisation des organisations
- Diploma from Sciences Po Strasbourg, majoring in Economics and BusinessSciences Po Strasbourg2021Moyenne obtenue en Master 1, avant d'intégrer l'EM Strasbourg Business School pour mon double diplôme : 16,238/20 Diplôme de Sciences Po Strasbourg avec spécialisarion en Finance et Entreprise M1 obtenu avec la mention très bien et 16,238/20 de moyenne. Parmi les enseignements et travaux à réaliser figuraient : - Un mémoire marketing portant sur "Les habitudes de consommation des utilisateurs de plateformes de streaming vidéo" - Une analyse stratégique (17,5/20) et financière (14/20) du groupe Kindy - Des cours de marketing - Des cours de droit des société et droit des affaires - Des cours de stratégie et de management des organisations - Des cours de finance d'entreprise et de finance des marchés - Des cours de comptabilité
Certifications
- Content Marketing and SEO Fundamentals ExamSEMrush Academy2022
- Competitive Analysis and Keyword Research TestSEMrush Academy2022