About Lisa
French
Native or bilingual
English
Fluent
German
Fluent
Italian
Fluent
Experience
- BETCSenior Luxury CopywriterJuly 2017 - Today (9 years and 1 month)Île-de-France, FrancePrint & DigitalCRMOverhaul of editorial guidelinesCreation/Adaptation of tone of voiceProduction of editorial content and newslettersSearch for creative and strategic conceptsReferences: France.fr, Nespresso, Sephora, CHANEL, Lacoste, Christofle, Air France, G7 Green, Bouygues Télécom, E.LECLERC, RATP, SNCF, La Roche Posay, Ramsay, Decathlon, Canal+, 1 Place Vendôme, Manor, Michelin, Sofinco, Leroy Merlin, Nouvelle-Aquitaine
- GROUPE ROCHERCopywriterOctober 2023 - Today (2 years and 10 months)Paris, FranceWriting of monthly newsletters and other recurring lifecycle contentSearch for creative concepts for one-off campaigns (Christmas)Reference: Yves Rocher
- maxymaCopywriterOctober 2023 - February 2025 (1 year and 5 months)Search for creative concepts and development of different elements and formats for 360° fundraising campaignsReferences: Orphéopolis, Secours Catholique, SOS Villages d'Enfants, UNHCR
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Education
- LLCE German, GermanUniversité Sorbonne Paris2008LLCE Allemand, Allemand
- Training for young publishing professionalsOFAJ/BIEF/Frankfurt Book Fair2013Formation pour jeunes professionnels de l'édition
Certifications
- ANTI FAKE NEWS - The TrainingCision France2025
- Digital Investigation TechniquesAFP2026