Freelancer profile translated to English.
Back to original languageAbout Lisa
As an experiencedPerformance Marketing & Paid Media Specialistwithover 8 years of industry experience(including as Head of Paid Social at IPG Mediabrands & Head of Marketing), I support companies and agencies in the conception, implementation, and optimization of data-driven campaigns.
My focus is on aholistic performance strategy– from conversion optimization to scaling paid channels.
My Focus Areas:
- Paid Social:Strategy, A/B testing, setup & scaling on Meta (Facebook/Instagram), Pinterest, TikTok, Snapchat, LinkedIn & X.
- SEA / Search:Conception, management, and ongoing optimization of Google Ads campaigns (Search, Shopping, YouTube).
- Audits & Strategy:In-depth analysis of existing ad accounts, conversion funnel optimization, and KPI reporting.
- Creative Direction & Content:Briefing & conception of converting ad creatives, copywriting, and landing page recommendations.
- AI Operations:Integration of AI tools and prompt engineering to increase efficiency in marketing workflows.
Collaboration:
Whether as a reliable subcontractor (white-label) for agencies with capacity bottlenecks or as an external performance partner for SMEs – I work independently, transparently, and results-oriented.
Location & Billing: Remote (registered business in Austria, uncomplicated B2B billing).
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FREELANCE / Self-EmployedSenior Performance Marketing Specialist & AI Operations SpecialistCONSULTING AND AUDITSAugust 2024 - Today (2 years)Vienna, AustriaStrategic consulting, conception, and operational management of performance marketing campaigns (Paid Social & SEA) for B2C and B2B clients.Conducting account audits, funnel analyses, and conversion optimization (A/B testing, performance reporting).AI Operations & Data Training: LLM Data Evaluation (DE/EN), prompt engineering, and AI-assisted workflow optimization in marketing.
- TALENTSHARKHead of MarketingHUMAN RESOURCESMarch 2025 - August 2025 (5 months)Vienna, AustriaStrategic overall management of all performance marketing and social media activities.Creation and implementation of the cross-platform content strategy, as well as management of newsletter marketing campaigns.Further development of brand identity, web design optimization, and point of contact for external partners and agencies.
- HOCHZEIT.CLICKSenior Marketing Manager (seasonal support)SOCIAL NETWORKSNovember 2024 - December 2024 (1 month)Vienna, AustriaTemporary and targeted support for the marketing team during peak seasonal periods.Responsibility for the operational management, steering, and ongoing optimization of cross-platform performance marketing campaigns (Paid Social & SEA).
- Creation of conversion-focused content and advertising materials
- Conception of email marketing funnels and newsletters
Independent- Project management to maximize visibility and conversions
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Education
- Media and Communication StudiesUniversity of Vienna2017Schwerpunkte: Marketing, Werbung & Public Relations (PR). Masterstudium mit ausgezeichnetem Erfolg abgeschlossen.
- Bachelor of Arts (B.A.)FH WIEN University of Applied Sciences2014Spezialisierung auf Electronic & Mobile Marketing. Praxisnahe Ausbildung in strategischer Unternehmenskommunikation, Vertrieb und digitaler Vermarktung.
Certifications
- Meta Certified Media Buying ProfessionalMeta2024
- Meta Certified Media Planning ProfessionalMeta2024