Freelancer profile translated to English.
Back to original languageAbout Lisa
Responsible for the development and structuring of customer databases in the cultural sector, my areas of expertise include writing targeted newsletters, setting up automatic emailing campaigns, as well as implementing customer satisfaction surveys for a better understanding of your customers/audiences and prospects.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Institut du Monde ArabeCRM Project ManagerCULTUREAugust 2020 - Today (5 years and 10 months)Paris, France1. CRM Database ManagementMission Summary: Centralization of the database in a CRM tool, development of CRM strategy and management of the contact database for targeted segmentation. Management of GDPR-compliant marketing campaigns, promoting personalized communication and an improved customer experience.Key Points: Advanced segmentation, contact management, GDPR compliance.2. Emailing and Marketing AutomationMission Summary: Implementation and optimization of marketing automation strategies for effective and personalized campaigns. Management of contact and subscription forms to ensure seamless integration into the CRM and data compliance. Writing and sending impactful newsletters to strengthen engagement.Key Points: Marketing automation, campaign personalization, CRM integration, subscription form optimization, newsletter writing3. Customer SatisfactionMission Summary: Design and implementation of satisfaction surveys to measure visitor experience and loyalty levels. Creation of detailed analytical reports to guide continuous improvement initiatives and audience loyalty for the institution.Key Points: Satisfaction analysis, report building, strategic recommendations, loyalty.
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Education
- Bachelor's degree, Law with a specialization in Economic and Social AdministrationsUniversity Paris-Saclay2018Licence, Droit mention administrations économiques et sociales
- Master 2 (M2), Production and Organization SciencesUniversity Paris-Saclay2020Master 2 (M2), Sciences de la production et des organisations
Certifications
- Arenametrix CRMArenametrix2020
- SendinblueArenametrix2020