Freelancer profile translated to English.
Back to original languageAbout Lisa
🎯 Freelance Digital Project Manager, I help luxury and beauty houses optimize or redesign their e-commerce platforms, focusing on excellent customer journeys and showcasing their products to boost sales.
My goal: to create online experiences that are seamless, desirable, and perfectly aligned with brands' DNA.
✨ With an approach at the crossroads of technical, creative, and business, I collaborate with business, IT, and design teams to transform needs into effective digital journeys, harmonize content, and strengthen brand impact at every touchpoint.
🚀 I also coordinate teams, manage timelines, and structure processes to secure key stages and accelerate the time-to-market for digital projects.
🔧 Environments mastered: SFCC · AEM · Figma · Confluence · Jira · Google Analytics · AB Tasty · ContentSquare
💼 Expertise: UX/UI · Content management · Visual merchandising · SEO · Web design · Webmastering
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Le Bon Marché Rive GaucheE-commerce Project Manager / Shop Merchandising and AnimationE-COMMERCEJanuary 2026 - June 2026 (5 months)Paris, France
- Managed the e-commerce animation of offers, exhibitions, and commercial events, in line with store strategy.
- Coordinated 360° launches in collaboration with CRM, social media, marketing, and editorial teams.
- Monitored and analyzed e-commerce performance (KPIs, SEO/SEA, conversion rates) with recommendations for continuous improvement of the customer experience.
- Defined and implemented e-merchandising and commercial recommendations to maximize the visibility and performance of offers.
- LACOSTEE-commerce ManagerLUXURY GOODSMay 2025 - November 2025 (6 months)Paris, France
- Comprehensive management of the implementation of commercial operations and brand campaigns on the European website: calendar coordination, needs briefing, asset validation, go-live control.
- Coordination with local teams to adapt operations to the specific needs of each market (timing, priorities, retail alignment).
- Management of product launches (drops, capsules, highlights): page preparation, merchandising consistency, UX optimization, and journey verification.
- Audemars PiguetProject ManagerLUXURY GOODSOctober 2024 - March 2025 (5 months)Paris, FranceLaunch of the AP 150th anniversary microsite. Implementation of campaigns on AP.com and social media.
- Management of an international digital launch (AP 150th anniversary microsite): 9 markets, management of translations, compliance, and local adaptation.
- Global coordination (design, copywriting, CRM, creative agencies) to ensure consistency and quality.
- Supervision of asset deployment on AP.com, social media, and newsletters.
- Supervision of asset creation with the Image team and the website development company.
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Education
- Web Project Manager and Digital StrategyCampus Fonderie de L'image2010Diplôme homologués inscrits au Répertoire national des certifications professionnelles (RNCP) de niveau 2. La formation Chef de projet est une formation diplômante de niveau II (RNCP). Cette formation est articulée autour de 4 pôles de compétences : marketing, webdesign, développement et gestion de projet.
- Developer and Integrator of Interactive MediaCampus Fonderie de L'image2008Diplôme homologués inscrits au Répertoire national des certifications professionnelles (RNCP) de niveau 3. L’Intégrateur de médias interactifs est au cœur de la réalisation d’un site web ou mobile. Il développe des sites interactifs et dynamiques, avec les langages du web et les outils collaboratifs. Sous les directives du chef de projet multimédia, il doit être capable de produire ou d'adapter des contenus (audio, vidéo, animation...). Sa maîtrise des normes d’accessibilité, du référencement et sa veille technologique complètent son expertise des projets web.