Freelancer profile translated to English.
Back to original languageAbout Lisa
🎯 Freelance Digital Project Manager, I support luxury and beauty houses in optimizing or redesigning their e-commerce platforms, with a focus on customer journey excellence and product showcasing to drive sales.
My goal: to create fluid, desirable online experiences perfectly aligned with the brands' DNA.
✨ With an approach at the intersection of technical, creative, and business aspects, I collaborate with business, IT, and design teams to transform needs into effective digital journeys, harmonize content, and strengthen brand impact at every touchpoint.
🚀 I also coordinate teams, manage timelines, and structure processes to secure key stages and accelerate the go-to-market of digital projects.
🔧 Environments mastered: SFCC · AEM · Figma · Confluence · Jira · Google Analytics · AB Tasty · ContentSquare
💼 Expertise: UX/UI · Content Management · Visual Merchandising · SEO · Web Design · Webmastering
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- LACOSTEProject ManagerLUXURY GOODSMay 2025 - November 2025 (6 months)Paris, France
- Full oversight of the implementation of commercial operations and brand campaigns on the European website: calendar coordination, needs briefing, asset validation, go-live control.
- Coordination with local teams to adapt operations to each market's challenges (timing, priorities, retail alignment).
- Management of product launches (drops, capsules, highlights): page preparation, merchandising consistency, UX optimization, and journey verification.
- Audemars PiguetProject ManagerLUXURY GOODSOctober 2024 - March 2025 (5 months)Paris, FranceLaunch of the AP 150th anniversary microsite. Implementation of campaigns on AP.com and social media.
- Management of an international digital launch (AP 150th anniversary microsite): 9 markets, management of translations, compliance, and local adaptation.
- Global coordination (design, copywriting, CRM, creative agencies) to ensure consistency and quality.
- Supervision of asset distribution on AP.com, social media, and newsletters.
- Supervision of asset creation with the Image team and the website development company.
- ClarinsProject ManagerHEALTH AND WELLNESSMay 2024 - Today (2 years and 1 month)Paris, FranceManagement of landing page creations for commercial operations. (Christmas, Black Friday etc…)
- Activation strategy for landing pages on the website and social networks.
- Briefing copywriters for SEO-optimized texts.
- Creative briefing and monitoring of mock-up development on FIGMA.
- Banner adaptation for Digital and CRM.
- Monitoring of page development on SFCC for the master Clarins UK website.
- Drafting the DPO (Digital Project Overview) highlighting the 360 launch strategy: Digital / CRM and presenting the list of assets.
- Presentation of the project to Clarins managers abroad (EU / US / APAC).
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Education
- Web Project Manager and Digital StrategyCampus Fonderie de L'image2010Diplôme homologués inscrits au Répertoire national des certifications professionnelles (RNCP) de niveau 2. La formation Chef de projet est une formation diplômante de niveau II (RNCP). Cette formation est articulée autour de 4 pôles de compétences : marketing, webdesign, développement et gestion de projet.
- Interactive Media Developer IntegratorCampus Fonderie de L'image2008Diplôme homologués inscrits au Répertoire national des certifications professionnelles (RNCP) de niveau 3. L’Intégrateur de médias interactifs est au cœur de la réalisation d’un site web ou mobile. Il développe des sites interactifs et dynamiques, avec les langages du web et les outils collaboratifs. Sous les directives du chef de projet multimédia, il doit être capable de produire ou d'adapter des contenus (audio, vidéo, animation...). Sa maîtrise des normes d’accessibilité, du référencement et sa veille technologique complètent son expertise des projets web.