Li Puma Ambre

• Deployment of the new "Renaulution" strategic plan worldwide.

• Management of international countries: identifying issues, analyzing action plans deployed, and providing solutions to meet the specific needs of each market.

• Digital management of the Renault BU intranet

• Market management: Fashion and Accessories (Women and Men), Beauty (Cosmetics and Perfume), Food, Lingerie, Jewelry, Home, Children, Wedding.

• Management of commercial operations of the PAC: Christmas, Sales, 8th March, "OP 1,2 and 3"

• Digital content management on Printempsfrance.com ⇒ Drafting creative briefs and implementing 360 communication strategies: PR, Digital, Event, Publishing, CRM ⇒ Creation of communication plans ⇒ Retrieval of iconic assets to deploy communication actions on Printemps' various platforms ⇒ Daily monitoring and relations with partner brands: Chanel, Prada, Canada Goose, Louboutin, Respire, Clinique, etc. ⇒ Coordination between different internal departments: Digital, Art Direction, Merchandising, PR, Event, Social Media, Sales, Partnership ⇒ Organization of events (shooting in particular) ⇒ Strategic positioning and creation of new exclusive concepts (Le Market, Maria Luisa, La Scent Room, Green Market,...) ⇒ Artistic and strategic reflection on the editorial line of PAC operations ⇒ Implementation of actions to drive traffic to stores: Promotions, Digital Activation, Signage...

• Competitive intelligence, store visits, surprise reports..