Freelancer profile translated to English.
Back to original languageAbout Lionel
From strategic marketing to the deployment of e-commerce solutions, I support companies in their process of integrating digital technologies and their uses, the development of a digital and innovation culture within their organization with their stakeholders.
I focus more particularly on the digital transformation of the Business Model.
I rely on my more than 20 years of expertise acquired in the IT sector as marketing director, sales director, general manager, entrepreneur, and consultant.
My expertise covers most of the areas of the digital transformation value chain: Strategy, organization transformation and change management, information systems and technological choices, digital marketing and commercial performance, as well as the management of strategic partnerships and alliances.
French
Native or bilingual
English
Fluent
Can work on-site
Montpellier (up to 50km), Toulouse (up to 100km), Lyon (up to 100km), Marseille (up to 100km), Paris (up to 100km)
Experience
- Groupement de revendeurs IT BtoBDigital transformation consultantTECHFebruary 2022 - January 2023 (11 months)Paris, FranceRedefinition of the company's strategic positioningDigital transformationDeployment of digital acquisition leversStrategic and digital presence auditDigital transformation of the company (support and business model)Deployment of digital marketing acquisition leversContent and social media broadcasting strategyRedefinition of the business modelDeployment of a new alliance strategy with suppliers
- Site e-commerce produits IT BtoBSenior digital consultantE-COMMERCESeptember 2020 - September 2021 (1 year)Montpellier, FranceSupport for the CEO of a B2B IT products e-commerce startup in the creation, launch, and development of their business.Support for the CEO in company formationDeployment of an e-commerce solutionImplementation of the supplier alliance strategyDefinition, implementation, and management of a digital marketing strategy (SEO, SEA, SMA, content marketing, Emailing, etc.)
- Managed Services Provider (MSP ou ex Infogéreur)Digital transformation consultantTECHMarch 2020 - April 2022 (2 years and 1 month)Paris, FranceDigital transformation of the company's business model in a context of slowing customer acquisition and increasing attrition.Strategic audit + recommendations.Deployment of a customer acquisition model based on e-commerce in addition to the existing traditional sales model.Implementation of an inbound marketing model supported by a sedentary sales force model.Implementation of the entire digital marketing strategy (SEO, social media, content marketing, etc.)Definition and implementation of the supplier alliance strategy (IT manufacturers, software vendors, cloud providers)Support in the evolution of back-office and support functions: Purchasing, finance, customer service, etc.
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Education
- Master of ManagementConservatoire National des Arts et Métiers / CNAM2000DESS - Master 2, Marketing & Management
- Online Executive Master in digital transformationESCPObjectif de la formation : Disposer des compétences transverses indispensables pour mener à bien son projet de transformation digitale. Acquérir les bonnes pratiques de la conduite du changement adaptée aux besoins des nouvelles formes organisationnelles associées au digital. Être sensibilisé à l’approche recherche comme compétence clé dans la nouvelle culture digitale. Être en mesure de prendre les bonnes décisions managériales à l’heure du digital. 6 modules : Innovation, Manager 4.0, Data sciences, Transformation digitale, Blockchain et crypto Currency, stratégie et géopolitique.