Freelancer profile translated to English.
Back to original languageAbout Lionel
As a digital marketing and communication strategy consultant, I support sustainable brands, NGOs, and companies in developing campaigns that are both effective and meaningful.
My approach: transforming complex ideas into clear, engaging messages tailored to each audience, to create a real connection and generate measurable results.
Whether it's B2B content, brand storytelling, or social impact campaigns, I design strategies that combine creativity, authenticity, and performance.
Based between Barcelona, Brussels, and Chicago, I leverage my international experience to serve projects that aim to make a mark and have a lasting impact.
My goal: to strengthen your communication, amplify your visibility, and grow your brand by creating experiences that inspire and drive action.
French
Native or bilingual
English
Native or bilingual
Dutch
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- TRIBE ProductionsFounderCONSULTING AND AUDITSAugust 2023 - Today (3 years)Bruxelles, BelgiumChicago - Brussels - BarcelonaSupporting international clients in the energy, tourism, hospitality, and nonprofit sectors with their marketing, communication, and brand development strategies.-> Conducting marketing & communication audits: multi-channel analysis (social media, emailing, OOH, digital campaigns) and strategic recommendations.-> Defining and deploying brand strategies: identity, positioning, paid advertising, project management, social media.-> Designing social impact campaigns: partnerships with NGOs, brand-values alignment, differentiation, and customer loyalty.-> Managing international communication projects (USA, Belgium, Spain, etc.).
- RosselEdTech DirectorPRESS AND MEDIAMay 2017 - July 2023 (6 years and 3 months)Brussels, BelgiumLaunching the ReferncesAcademy platform, dedicated to academic, professional, and continuous training.-> Achieving €500k revenue in the first year through business development and partnerships.-> Leading the training project within the department and with B2B clients.-> Establishing partnerships with EdTech players, schools, and universities.-> Designing and launching intensive media campaigns to promote the training offerings.
- Beats for ReliefMember of the Advisory BoardCULTUREAugust 2022 - Today (4 years)Barcelone, SpainCo-responsible for the production and deployment of charity events (concerts, stand-up comedy, wine tastings, art exhibitions) aimed at supporting NGOs and enhancing their visibility.-> Co-organizing international events (Barcelona, Madrid, Lisbon, London, Chicago, Los Angeles, etc.).-> Logistics coordination, artistic programming, and partner/sponsor management.-> Leading communication and digital marketing to increase event reach.-> Creating original cultural experiences blending music, art, and solidarity, uniting communities around social causes.
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Education
- Master, Digital Management & MarketingIchec Brussels Management School2022Master, Management & Marketing Digital
- Bachelor's degree, International MarketingEcole Pratique Hautes Etudes Commerciales (EPHEC)2014Bachelor's degree, Marketing international