About Lionel
Spanish
Conversational
English
Conversational
French
Native or bilingual
Experience
- TediberHead of Pay-Per-Click AcquisitionRETAIL (SMALL BUSINESS)July 2016 - March 2017 (9 months)Paris, FranceManagement of Adwords campaigns and ROAS optimizationCreation and management of Youtube Ads campaignsAnalysis and reporting via Google AnalyticsManagement of international Adwords and YT campaigns in Italy and Spain
- Google ETOCampaign SpecialistTECHJune 2015 - July 2016 (1 year and 1 month)Management of a portfolio of 250 AdWords clients: different types of clients in terms of vertical, business model, size, and budgets.Proactive consultations and campaign optimizations to improve client ROIHelping clients grow with AdWords by providing expertise on various Google products: Search, Google Display Network, Google Shopping, GoMobile, YouTube Advertising, Google+ Social Strategy.Focus on key conversion levers, especially remarketing through the implementation of Display and RLSA remarketing using Analytics audiences.
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Education
- Bachelor's degree in Economics and Management - E-business OptionLe Mans University2011
- Master's degree in Web MarketingESM-A Paris2013