Lionel Millet

Unconventional freelancer, until June 2023 I was SEO Manager at the LVMH group. Since then, I have been supporting various clients with their SEO strategy - and its implementation - as an independent consultant, convinced that the diversity of projects and stakeholders is what keeps one at the forefront of this field. Clarity, pedagogy, 360° understanding, strategy, project management, and commitment are the terms most frequently mentioned by my clients. Regardless of the project's scope and available resources, I always find optimization avenues and know how to prioritize topics to help you gain visibility on Google and generate sales.

Previously, I was SEO Team Leader at Keyade (GroupM/WPP) on a portfolio of diverse clients, either directly or in coordination with other agencies in the group such as Transavia, PSA, Macif, or Yves Rocher: audits, recommendations, link building, semantics, SEO SEA synergies... Everything one would expect from a great agency experience, with the pride of delivering results even for brands whose name alone (and "DA") might have been thought sufficient to perform in SEO.

SEO has been my story since my first job as a content publisher: across more than a dozen different markets, particularly on a network of UK, IT, FR, ES portals, but also on Yandex and Baidu... all in a very international environment.